Even a seemingly successful product or entrepreneurial project has great potential to sell products or services in terms of your feelings and the acceptance of customers around you, or a new entrepreneurial project successfully done by other pioneers does not necessarily mean that you can copy it, or it can be said that others' good work does not necessarily mean that you can do it well. Of course, the failure of others does not mean that you will also face failure.
Because there are many reasons for failure.
Assuming that the new product is a good product, there is really a market. But,
Do manufacturers (or bosses of affiliated enterprises) have good bosses? Can it be produced? Do you have the funds to do marketing? Is there a perfect quality assurance? Is there a feasible sales plan? Can the promise of the enterprise be fulfilled?
No problem, the product is already hot in some places:
Is this product suitable for local sales? Is it popular in other places because the product (or food) is good? What is the reason? Good location? Salespeople have a glib tongue? Are (food) producers good at kung fu? Is his popularity a temporary opening or a long-term best seller? If everything has an answer, can this situation be replicated? ........
Even two different shops of the same shopkeeper, because of the above differences, one door can be deserted and the other door can be crowded, which is very common. What's more, although different bosses operate differently.
Pay special attention to joining.
The above is just a family statement.
Therefore, we need to choose and investigate. We need to think more calmly about new products and new entrepreneurial projects.
After all, every penny of us comes from hard work, and the only way for us to get rich is to work hard.
So, what methods do we use to select and identify the feasibility of new products and new entrepreneurial projects?
There are eight ways:
Method 1: Check the garbage method.
Case: Mr. He from Beijing took a fancy to a grilled fish project at a joining exhibition. In order to verify whether there is a market demand for this dish, he stayed at the back door of the model shop for three days. His daily job is to check the rubbish thrown away by the model shop. According to the statistics of discarded fish heads, bones and other garbage, which fish has a high ordering rate and which fish is popular.
Results: Mr. He's restaurant has been full of customers since its opening. In less than a year, it not only recovered the previous investment of 500,000 yuan, but also made a net profit of nearly 400,000 yuan.
Tip: This method requires investors to have rich relevant experience. Mr. How must be familiar with the characteristics of fish all over the world, otherwise he can't tell the difference between the head and the bone when he sees it. Www.cyone.com.cn Venture First Step Network
Applicable fields: catering projects, production and processing projects.
Method 2: Trial marketing method
Case: Mr. Li from Anshan wants to invest in a children's toy. In order to verify the market demand of products, he bought 200 products from manufacturers and tried them out at different prices in different places such as parks, playgrounds and schools.
Results: after trial sale, Mr. Li found that this kind of toy was very popular with children aged 6~ 12 in Anshan, and parks and amusement parks were the best places for trial sale. Now Mr. Li Can sells nearly 65,438+0,500 sets of toys every month, and his monthly profit exceeds 40,000 yuan.
Tip: During the trial sale, investors should do what they can, and the capital investment should not be too large. The average investor's investment during the trial sale is about one-third of the later investment, that is, when the total investment of the project is about 60 thousand yuan, the investment during the trial sale should not exceed 20 thousand yuan.
Scope of application: Acting as a distributor of electronic products, household goods and toys.
Method 3: Model market simulation method
Case: Ms. Changsha Ma took a fancy to a jewelry project in early 2009. She bought a small batch of goods from the company and then went to a model market in Suzhou for a simulation experiment. Specifically, Ms. Ma first chose a jewelry store with similar specifications near the model store, and then negotiated with the owner to let the other party sell the products on a commission basis. In order to ensure the success of the experiment, Ms. Ma signed an agreement with the merchant to subsidize the store for a certain fee during the consignment process.
Results: After a month's simulation experiment, Ms. Ma found that none of the products sold in this store were sold. She thinks there is no market for this product. At the beginning of May 2009, the project was declared bankrupt.
Tip: This method has certain effect on the market verification of new and exotic products, but it has two defects: First, it consumes a lot of energy and needs to find partners and inspect the model market; Second, the initial investment is large. It is suggested that investors with certain economic strength choose this method. At the same time, in order to ensure the success of the experiment, investors must sign relevant written agreements with their partners.
Scope of application: Joining projects of jewelry, clothing, health care, food and novel electronic products.
Method 4: Investigate the upstream and downstream methods of products.
Case: Miss Liu from Shenzhen is very interested in a building materials project. In addition to market research, she also went to the upstream enterprise of the manufacturer-a raw material manufacturer A for research. And through the logistics company that cooperates with enterprise A, we know that manufacturers buy a lot of raw materials from enterprise A every month. To a certain extent, this shows that building materials are not unsalable, and Miss Liu judges that there is market demand for this project.
Results: Now Miss Liu is the general agent of building materials projects in Shenzhen, with an annual profit of more than one million.
Tip: This method is similar to the garbage inspection method and is suitable for people with rich working background. At the same time, this method is best used in conjunction with other methods, and the effect will be more ideal.
Scope of application: all kinds of joining and investment promotion projects (except fashion and catering projects).
Method 5: Research methods of policies and regulations
Case: Mr. Wang of Jinan saw an environmentally friendly building materials project from an advertisement. He was very satisfied with the result of the field trip. Because the project was so perfect, Mr. Wang was a little uneasy and asked the relevant departments for relevant policy suggestions.
Result: The result was a great disappointment to Mr. Wang. Originally, different places supported the project differently, and some places also restricted the development of the project. Although Jinan area is not limited to purchase, it is not encouraged. Finally, Mr. Wang gave up the project.
Tip: This method has a disadvantage, many projects emerge one after another, and relevant management departments can't issue relevant policies and regulations in time. Investors are advised to suspend investment in the case of unclear policies.
Applicable fields: various environmental protection projects supported by national policies, agriculture, forestry, animal husbandry and fishery projects, and special breeding projects.
Method 6: "latent" method
Case: Miss Li from Zhumadian, Henan wants to invest in a water purification station, but she doesn't know what the market demand is. So she chose the "latent" way and took the initiative to apply for a salesman in Henan Province. And I took the initiative to apply for market development on the first day I entered the company. Although her performance in the "internship" is not the best, she is the most diligent one.
Results: After nearly five months of "latent", Miss Li finally found the bottleneck of the project-only suitable for economically developed areas or provincial capital cities. So, she changed her investment location from Zhumadian to Zhengzhou. Now she can make a net profit of 30 thousand yuan a month.
Tip: Investors should take the initiative in the "latent" period and take the initiative to learn and consult in everything. Only in this way can we sort out the advantages and disadvantages of the project and various potential problems in the market in the shortest time. At the same time, investors can learn the secrets of some companies during the "latent" period, which can effectively avoid the investment trap. In addition, this method takes a long time and is not suitable for the investigation of short, flat and fast projects.
Scope of application: all kinds of investment projects (except fashion catering projects).
Method 7: bluff method
Case: Mr. Chen from Wuhan learned that a series of automobile maintenance products have good performance. The manufacturer claims that the product has a broad market prospect, but Mr. Chen feels that it is not reliable to just listen to the manufacturer's introduction. He had a brainwave. Before May Day, he suddenly called the manufacturer and told him that he wanted to buy a lot of goods and would cooperate if he could. Mr. Chen's purpose is to see if the product really sells well. If the other party can supply in large quantities, it means that the product is not selling well because the manufacturer has a large inventory.
Results: Mr. Chen is now the agent of the manufacturer in Hubei. There is a simple reason. The other party cannot provide Mr. Chen with a large amount of cash in time.
Tip: The following matters should be paid attention to when applying this method: First, the investor must be a production enterprise, otherwise the method is invalid; Second, we must use this method in the peak season of product sales; Third, don't sign any written contract with the manufacturer before you get an accurate conclusion, otherwise it will be very passive.
Scope of application: all kinds of investment promotion agency projects.
Method 8: crouching point+questionnaire survey method
Case: Mr. Liang of Baoding wants to distribute furniture supplies of a company in Guangdong Province. He went to a large supermarket in Shijiazhuang to do a casing investigation. Later, he found that the effect was not obvious. He also asked college students to design a simple questionnaire. He pretended to be an investigator sent by the company to investigate. It mainly investigates consumers' views on product function, price, packaging and similar products.
Results: after investigation, Mr. Liang thought that there was no market for this product. In fact, Mr. Liang's decision is correct. In the fourth month after Mr. Liang gave up his investment, the company went bankrupt.
Tip: This method is difficult to operate, because the design of market questionnaire survey is very complicated and needs professionals to design it. At the same time, investors' crouching and investigation will affect customers' buying behavior and easily cause dissatisfaction with retail terminals such as shopping malls and supermarkets. Doing "secret" work well is the key to the success of this method.
Applicable fields: household goods, new and exotic electronic investment projects.