1 production
According to the survey, there are about 30 kinds of main products in one of the few electric heater manufacturers in China. In 2002, these enterprises produced 24,065,438+0,900 heaters. The annual output exceeds 654.38+million units, including Guangdong Midea Power Plant and Ningbo Tiangong Industrial Company ... eight companies. The total output of heaters in eight enterprises is about 2,095,300 units, accounting for 87.24% of the total output of electric water heaters in China. See table 1 (omitted) for specific figures.
The above situation: the electric water heater industry is in its infancy, but the production concentration is very high. The first American power plant put into production is located in Guangdong, accounting for more than a quarter of the total domestic output. It is a monopoly industry.
2 sales
According to the survey, the total sales volume of 27 large shopping malls in six cities including Beijing, Dalian, Shenyang, Jinan, Hangzhou and Wuhan in 2002 was about 765,438+0,000 units. Dalian and Dalian department stores have sold more than 5,000 shopping centers, accounting for about 44,447 units of the total annual sales, accounting for 62.2% of the total sales. See Table 2 (omitted) for specific figures.
What I said above: Like electric heaters, the sales concentration of high-concentration electric water heaters is also very high. This phenomenon partly reflects the development stage of the water heater market. Most shopping malls regard heaters as the commodity business of the test market, and the main commodity business of heaters is very few. On the other hand, although there are not a few successful shopping malls, in fact, these winners have at least shown great market potential. Electric water heaters have a good development prospect.
Competition among brands (omitted)
4. Market analysis and prospect (omitted)
Analysis of products and building area, heating area, production and sales volume (omitted)
Five suggestions (omitted)
In company planning,
The first step is to understand, analyze and study the target market. Market research report or market research report, market suggestion is a copy of an element. People who read market research reports are usually busy business managers or heads of relevant institutions. Therefore, writing a market research report should be clear, concise, easy to read and understand.
Generally, it consists of the following parts: title, table of contents, text overview, conclusions and suggestions, and the format of A-share market research report.
(a) Title
The title and date of the report, the entrusting party and the investigating party shall generally be printed on the title page.
About the title, it is usually the title on the same page, such as "About the survey report of Harbin household appliances market, the survey unit, the survey content is clear, and some specific survey reports are also positive, generally positive, expressing the theme of the survey, the specific unit of the survey and the subtitle of the problem in the form of headlines. For example: "In the eyes of consumers,
The content of (b)
If there are many pages in the investigation report, for the convenience of readers, the main chapters and appendices listed in the catalogue or index should be used to indicate the report, indicating the relevant chapter number and page number of the title. Generally, the length of the directory should not exceed 1. For example;
catalogue
1, investigation, design and implementation
2. Survey briefing
Brief introduction of three main statistical survey results
4. Comprehensive analysis
5, data summary table
6 appendix
(3) Overview
Summarize the basic situation of the main object, that is, the market research topic, explain the selection and evaluation principles of the original data, and draw conclusions and suggestions. It mainly includes three aspects:
First, briefly explain the purpose of the survey. In other words, briefly explain the origin of the investigation and the reasons for entrusting the investigation.
Secondly, it briefly introduces the investigation, including the time, place, object, scope, investigation point and questions answered.
Thirdly, the research methods are briefly introduced. This paper introduces the research methods that help to ensure the reliability of the survey results, and briefly describes the methods adopted and the reasons for choosing the methods. For example, sampling survey or typical survey, field survey or copywriting survey, these general methods are used in the investigation process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis and cluster analysis, are briefly explained. If this part contains a lot of content, there should be a detailed technical report, explaining the annex that supplements the last part of the market research report.
Content of (d)
Health is the main part of the market analysis research report. This part must be clear about all parameters, including the questions raised, and the conclusions drawn are accurate. In the whole process of argumentation, the problem studied should also be the result of all independent thinking and necessary market information of decision makers on market activities, and the content of a note should be analyzed under these conditions.
conclusion and suggestion
The main purpose of conclusions and suggestions is to write a comprehensive analysis report. The introduction and text of this section have proved to be effective measures to solve specific problems. The main contents of choosing how to use the program include summary. The conclusions and suggestions of the Expo are closely related to the main body, and no conclusions without evidence or conclusive opinions without arguments can be put forward.
attachment
The annex is not included or mentioned in the report of the institution under investigation, but it must be marked with a part of the text. It is a supplement or the best explanation to the physical report. Including data summary table, original background materials and necessary technical reports, such as copies of selected samples used in the investigation and other details.
Market research report
Market research report;
First of all, the purpose of the investigation and the problems to be solved.
The second is to introduce the background information of the market.
Third, analysis methods. Such as sample extraction, data collection, classification and analysis techniques.
Fourth, research data and analysis.
Fifth, demonstrate. This puts forward my own views and opinions.
Sixth, the basic reason of the bitmap mentioned in the parameter.
Seventh, put forward suggestions, schemes and measures to solve the problem of choice.
Eighth, predict possible risks and countermeasures.
The concept and characteristics of
Work investigation reports, events, problems, after in-depth and meticulous investigation, the materials collected in the investigation, in order to systematically sort out, analyze and study, write an organizational leadership tool to report its investigation results.
The survey report has the following characteristics:
Reality. Investigation report is a reflection of objective things with a realistic attitude and descriptive language on the basis of a large number of realistic and historical materials. Fully understand the facts, fully grasp the true and reliable materials, and write an investigation report.
Target. Investigation reports usually have a clear intention, and investigation and evidence collection are all aimed at a comprehensive or thematic issue. So the survey report reflects the concentration and depth.
Logic. The investigation report is inseparable from the ironclad facts, but it is not the mechanical stacking of materials, but the verification and strict logical argumentation of data and facts, which proves the development and change of things, predicts the development and change trend of things, shows the essence and laws, and draws scientific conclusions.
Second, classification
The types of investigation reports mainly include the following:
(1) Investigation report. However, the units that reflect the investigation report in this area are basic. The square root of this survey report is that the decision-makers clarify the relevant situation.
(two) the typical experience survey report. By analyzing typical cases and summing up new experiences, we can guide and promote some aspects of work.
(c) investigation report. In view of a specific aspect of the problem, a special investigation is conducted to find out the truth, determine the cause and nature of the problem, determine the harm caused, and propose solutions to the problem, providing a basis for the final treatment of the problem, and also providing reference investigation reports for other relevant parties.
Third, the wording
An investigation report generally consists of a title and a text.
(A) Fifty percent. There are two ways to write the title. The standard format file of the title, and the language of the basic format of the theme "He" is ×××× year×× month× month× day× month× day× month× month× month× day× month× month× month× month× month× month× day× month× month× month× month× month× month × month× month× month× month × month× month × month × month × month × month × month × month × month × month × month × month × month × month × month × month For example, "Why do college graduates always prefer coastal areas and Beijing-Tianjin areas? The combination style of subheadings is the core issue of the survey report or suggestions that question the main conclusions of the table, indicating the theme and scope of the survey by theme. This is actually a similar paper, the theme is "plus" language? Practical thinking on the construction of XXX university disciplines in the standard format of the construction and development of key disciplines in universities. As an official document, this is the best sub-question with a fully standardized title format or a freely used title.
(2) the body. Institutions are generally divided into preface and three main parts.
1。 There are several articles in the preface: the first article indicates the reasons or purposes, time, place, object or scope, process and method of the investigation, and the core issues or basic conclusions caused by the investigation itself; the second article discusses the historical background of the country, the real situation after extensive investigation and development, the main achievements and the basic situation of the problems, and then puts forward the core issues or opinions; The third is to cut to the chase and directly summarize the survey results. Of course, in practice, the problems pointed out show that the content of the help center has been affected. The preface plays the role of making the finishing point, being concise and to the point.
2。 Theme. This is the main part of the investigation report. This part introduces the basic research, practice, experience and the analysis of investigation and research materials in detail, and draws specific understanding, viewpoints and basic conclusions.
3。 End. At the end of the wording, we can put forward solutions to problems, improve countermeasures or next steps, or summarize the main points of the full text to further deepen the theme; Problems, causing further thinking, looking to the future, encouraging and calling for action.