The Business School of Sichuan Agricultural University is located in Dujiangyan, a world natural heritage (Sichuan giant panda habitat), a world cultural heritage and a national scenic spot. At present, the college holds a master's degree in business administration, and has successively signed inter-school cooperation relations with the School of Public Affairs of St. Claude State University in the United States, the Business School of Abel University in the United Kingdom, the Higher Business School of Nancy in France, and the Business School of Fu Jen Catholic University in Taiwan to carry out 3+2 postgraduate training and exchange programs. The College actively expanded its practice teaching base, and established teaching practice bases with many well-known brand enterprises such as Jin Lang Sports, Chain Home, Wuzhou Xinhao, Amazon and JD.COM Century Trading Company. The employment prospect of marketing major is very broad. Graduates can not only engage in the organization and management of marketing and international marketing in domestic and foreign enterprises, financial institutions, internet enterprises and government agencies, but also engage in marketing business management, marketing plan planning, enterprise market investigation and analysis, customer service management and other work in advertising companies, consulting companies or government circulation management departments. Over the years, a number of successful entrepreneurs such as Qin Yi and Zhao Jianhua have emerged, and a number of outstanding graduates such as Liu, Liu and Han Wucheng have been trained to continue their studies in first-class universities at home and abroad such as Sichuan University, Chongqing University and University of Electronic Science and Technology of China.
Training objectives:
This major trains compound talents with entrepreneurial spirit, international vision, mobile Internet and agricultural marketing thinking and comprehensive management ability, who can adapt to the needs of market economy in the new era and engage in market analysis, management consulting, marketing planning and sales management in profit-making institutions and non-profit organizations.
Training requirements:
Students in this major mainly study the basic theories and knowledge of management, economics and modern marketing. Master the cutting-edge enterprise management theory, advanced quantitative marketing technology and marketing management skills under the mobile Internet environment. Accept basic training in market research and analysis, marketing scheme design, brand building and promotion, customer relationship management, business negotiation and marketing team building.
Instructor:
The college has 78 full-time and part-time teachers. Among them, there are 2 professors and associate professors 1 person, 22 doctors (postdoctoral), academic and technical leaders in Sichuan Province 1 person, reserve candidates for academic and technical leaders in Sichuan Province 1 person, famous teachers in Sichuan Province1person, and masters and doctoral supervisors 18 people. Teachers won the special prize of undergraduate classroom teaching quality 1 item and 5 first prizes; Won the school excellent teaching achievement award 1 time and the first prize 1 time. Most of the marketing teachers graduated from Zhejiang University, Nankai University, Sichuan University, University of Electronic Science and Technology of China, Southwestern University of Finance and Economics, Southwest Jiaotong University and other famous schools. Many teachers have visited the United States, Britain, Germany and other countries for exchanges. Strong faculty, overall strength and reasonable academic echelon.
Teaching and scientific research achievements:
In recent years, the college has continuously promoted the teaching reform, and the teaching quality has been significantly improved. Undertake national, provincial and ministerial scientific research projects and horizontal scientific research projects of local and enterprises 100. In recent years, he has won the first prize 1, the second prize 1, the third prize 1, and the third prize1. A number of policy suggestions on precise poverty alleviation and agricultural product safety management have been given important instructions by provincial party committee secretaries, governors and other leaders.
Main course:
Principles of management, microeconomics, macroeconomics, labor economics, statistics, marketing, consumer behavior, market research, sales management, advertising, international marketing, business negotiation, e-commerce, online marketing, logistics management, etc.
Social services:
As a think tank for the development of agricultural food industry and enterprise management, the College actively makes suggestions for enterprise management and contributes wisdom to the local economic development of provinces, cities and counties. There are some research achievements in agricultural product marketing, food safety management, precision poverty alleviation, pig industry development, rural e-commerce and so on. The landmark achievements include Research on Systematic Health Management of Precision Poverty Alleviation Projects, the 13th Five-Year Plan for Poverty Alleviation and Development in Heishui County, Research on the Operation of Credit Mechanism of New Agricultural Business Entities in Sichuan County, and Research on the Embedded Model of the Relationship between Agricultural Products E-commerce and Customers under the Trend of Industrial Integration.
Degree:
Educational system: 2.5 to 5 years.
Credits: 95 credits.
Main practical teaching links: including production practice, writing graduation thesis and defending graduation thesis.
Degree conferring: Those who meet the requirements for applying for a bachelor's degree for adult education graduates can be awarded a bachelor's degree in management upon their own application and approval by academic degree evaluation committee.
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