Jia Yunfeng, a famous city brand planner, is an expert of the United Nations World Tourism Organization. A well-known brand marketing expert widely recognized by the society, one of the top ten disseminators of smart economy in China, and a brand consultant in more than 200 cities and counties in 15 provinces. Participated in shaping many government images such as "Friendly Shandong", "Hometown Henan", "Fresh Fujian", "Beautiful China Tour", "Courtesy in Quzhou" and "Seeing Xinyang, Better Life", and concurrently held the posts of Bentley, Huayi Brothers, Shaxian Snack and Jiangxi Tourism Group. "Innovation", "internationalization" and "landing" are his three major labels: "Innovation": publishing 50 monographs, being collected by more than 50 libraries such as the National Library, and publishing nearly 100 papers. In terms of theoretical transformation, the effect is outstanding. The research results such as "15 minute happy life circle", "local life science", "screaming aesthetics", "urban agglomeration economics" and "super block" have been fully applied to urban renewal, achieving remarkable demonstration effect and realizing rapid profit. He has won national awards such as "Top Ten Communicators of Smart Economy in China", "Top Ten Outstanding Tourism Planners in China", "Master of China Planning" and "Best Chief Brand Officer", and has trained more than 300 governments at all levels in China in the theoretical center group. "Internationalization": We have close cooperation with UNESCO, UNDP, UNEP and world brand organizations. "Landing": I have been working hard in three areas: 1, celebrity food development on the Internet: Vice President of China Food Culture Research Association. 2. Night block construction: Secretary-General of China Expert Committee of Asia-Pacific Tourism Association and member of China Tourism Reform and Development Advisory Committee. 3. Promotion of health industry: leader of innovative brand research group of Ren Zhonghua Chinese Medicine Association, promotion ambassador of European Chinese Medicine Foundation, vice president of scientific certification committee of world longevity town of international natural medicine association, vice president of Fuyang Special Committee of World Federation of Chinese Medicine Associations, and vice president of popular science branch of China Folk Chinese Medicine Research and Development Association.