Enterprise culture is a management culture under a certain social and cultural background, a new scientific theory and management method of modern enterprise management, and also a spiritual power and cultural resource. It establishes cultural management with people-oriented and values-shaping as the core, and is an organic combination of human management and material management. As we all know, corporate culture, as a new enterprise management theory, was put forward by American management scholars after learning from and investigating the successful experience of Japanese enterprises in the late 1970s and early 1980s. It has aroused widespread concern in the field of management and has become a vocabulary often used by managers in the field of management and enterprises. Broadly speaking, corporate culture is the sum of unique material wealth and spiritual wealth created by an enterprise. In a narrow sense, corporate culture refers to the unique spiritual wealth created by enterprises, including ideas, morality, values, interpersonal relationships, traditional customs, spiritual outlook and organizations and activities that are compatible with them. Enterprises guide, control and unite people through culture, standardize the behaviors of enterprises and employees from the deep level of management with the power of spirit and culture, and improve the overall quality of enterprises and employees, so as to achieve the purpose of people-oriented management of enterprises, which is of great significance to promote the coordinated development of materials, systems and spirit of enterprises. Based on the concrete practice of "coal mine+school+home" in corporate culture construction in recent two years, the author talks about the cultural power of people-oriented management. First, fully understand the significance and function of humanistic management culture. The essence of enterprise culture is humanistic management, which is the innovative development of enterprise management theory in the era of knowledge economy. People are the foundation of enterprises. In the production and operation activities of enterprises, the management of people, money and things is an organic whole, and people are in the center and leading position of management. Spiritual factors such as people's world outlook, outlook on life, values, ideology and morality, ideals and beliefs will inevitably produce cultural concepts that are compatible with the economy and play a very important role in the survival and development of enterprises. Humanistic management is a cultural management with people as the main body. It not only attaches importance to people, regards people as the core of management, emphasizes the development of human resources with culture, but also regards people as the center of production and operation, and establishes the status of people as the center of production and operation activities in modern enterprises. It breaks through the short-sighted behavior of solving practical problems in traditional management, pays more attention to the development goals and long-term interests of enterprises, and emphasizes the important role of human resources in enterprises. Therefore, in humanistic management, cultivating and shaping high-quality people is an important link in corporate culture construction. Only by cultivating people with lofty ideals and firm beliefs can enterprise goals be transformed into employees' conscious actions, and employees' personal goals can be highly consistent with enterprise goals. People-oriented management regards employees as the masters of enterprises and management, and attaches importance not only to manpower, but also to talents, not only to human physical strength, but also to human intelligence and initiative. Scientifically mobilize and give full play to the enthusiasm, wisdom and creativity of employees through various incentive mechanisms. Our Ji Guang Group has built a modern staff training center with high standards, invited experts and professors to give lectures in the form of "please come in" and "go out", and regularly conducted centralized training for employees; Jointly set up graduate courses in business management with Shandong University of Science and Technology, China University of Mining and Technology and other universities to "recharge" the backbone of enterprises in time; The Group rewards those who have made outstanding contributions to enterprise management and scientific and technological innovation every year, and often holds various skill competitions to encourage employees to become "skilled craftsmen" and "generalists"; We pay attention to creating a good corporate culture atmosphere, providing space and stage for each employee to display their talents, and mobilizing their enthusiasm for learning and creation. In addition, people-oriented management culture has the functions of restraint and encouragement, which can standardize the thoughts and behaviors of enterprises and employees with unique enterprise spirit and intangible code of conduct, promote the establishment of correct business philosophy and values, and enhance the comprehensive quality of enterprises and employees. Second, the cultural power of people-oriented management is the driving force to create a learning enterprise. In the final analysis, the competition in the market is the competition of talents. Improving the comprehensive quality of all employees is the most reliable guarantee for corporate culture construction. At present, advanced enterprises in the world are striving to establish learning-oriented enterprises, which regard learning as their core strength. People-oriented management culture is an important means to improve their management level and enhance their core competitiveness. Creating a learning enterprise is an extraordinary organizational model that is more in line with human nature. Self-transcendence, improvement of mental model, establishment of common vision, team learning and systematic thinking are all five cultivation processes that can be mastered through learning and cultivation. Among them, creating a learning team has the correct core value, strong vitality and the same motivation to realize their dreams, so that people can realize the significance of work and study from learning, establish the idea of lifelong learning, pursue spiritual growth, realize self-worth, and transform their personal vision into the vision of realizing the sustainable development of enterprises, creating excellent performance and promoting the sustainable and stable development of enterprises. Learning from one's nature and most people's behaviors, knowledge and ability are not innate instincts, but acquired through learning. As far as enterprises are concerned, in order to adapt to market competition and self-development, it is necessary to promote the group intelligence of enterprises by advocating learning and using cultural forces, so that enterprises can enter a new realm of self-learning, self-organization, self-adjustment and self-development. In recent years, we in Ji Guang Group have paid attention to the creation of learning-oriented enterprises in promoting corporate culture construction, which has given new connotations to corporate culture construction. In organizational form, explore and innovate a learning system based on individual self-study training and characterized by knowledge sharing and combination of learning and application. Pay attention to the exemplary role of leading cadres in taking the lead in learning and continuous practice. By studying modern management, market economy and related scientific and technological culture, legal knowledge, etc. , you can learn to correctly understand, analyze and solve problems, enhance subjective initiative and profound insight, achieve advanced consciousness, forward-looking decision-making, bold and pragmatic, enhance competition awareness, and constantly adjust ideas. Management measures and methods such as enterprise restructuring and performance pay have been formulated successively, which have effectively promoted the development of enterprises. We regard the continuing education and training of employees as an important way to update thinking, transfer knowledge and encourage innovation, and build a three-level training network. While doing a good job in training special types of work, we spared no effort and invested material resources to train all 128 types of work in coal mining enterprises. In 2007, experts and professors with rich experience from Beijing, Shandong University of Science and Technology and Yankuang Group were invited to give lectures, and ten full-time ten-day intensive training courses were held. In Ji Guang Group, last year, the off-the-job training for district heads and team leaders only lasted more than 30 days on average. Each enterprise organized its own staff training and business skills competition *** 16 times, and the training rate reached 100%. Ensure that the training task and safety production are correct and promote each other. Flexible and diverse teaching methods, such as on-site, focused, question-based, discussion-based, and semi-Japanese, are adopted to combine theoretical study with practical operation, which has been warmly welcomed by cadres and workers and received good results. Third, create a profound family culture with humanized management culture. Employees are the owners of enterprises. To promote the construction of enterprise culture, we must establish the concept of relying on employees to run enterprises, fully mobilize the enthusiasm and creativity of employees, and integrate the "people-oriented" family culture into the construction of enterprise culture. Vigorously advocate the "in-depth and meticulous" work style and the "pioneering, dedicated and progressive" enterprise spirit, cultivate employees' good qualities of loving the enterprise, being loyal to the enterprise, being grateful to the enterprise, working hard, inspiring employees' sense of belonging, pride and mission to the enterprise, and forming goals, feelings, tasks and interests. While guiding employees to be self-disciplined and self-managed, we should put employees' interests first. Guide employees to participate in enterprise management, promote open-pit mining, earnestly safeguard and safeguard the vital interests of the broad masses of employees, respect their innovative spirit, and mobilize their enthusiasm for production. We will thoroughly implement the strategy of "rejuvenating enterprises with talents", establish an employment mechanism of selecting people, educating people, loving talents and attaching importance to talents, innovate the talent concept of "respecting and loving talents", and create a good environment for talent growth, so that a group of young technical talents with both ability and political integrity can shoulder heavy responsibilities and play an important role in production and construction. In recent years, we in Ji Guang Group regard Ji Guang as the home of employees in the construction of corporate culture, and do everything possible to do practical things and do good deeds for employees, so that front-line employees in the underground can have hot meals and hot water to drink; A three-star standard single apartment building was built for employees to provide hotel services for employees; Libraries, billiards rooms, basketball courts and other places for employees to study and exercise after work; Established a medical security system for employees, and conducted a comprehensive physical examination for employees every year; Also equipped with air conditioning and purified water for production posts; Strive to build a green enterprise and create a harmonious and beautiful working environment; Carrying out a variety of cultural and sports activities, many times and high-level cultural performances make employees often enjoy cultural feasts, which not only cultivates sentiment, but also inspires spirit and enriches the connotation of corporate culture. Through the appeal of these people-oriented family cultures, the relationship between enterprises and the broad masses of workers has been strengthened, and the family ties of enterprises have been created. The resulting cultural power has aroused the enthusiasm of workers to take the mine as their home, start their own businesses and make selfless contributions, and enhanced the centripetal force and cohesion of enterprises. In short, the cultural power of people-oriented management is conducive to building a harmonious and entrepreneurial interpersonal relationship, enhancing the affinity between enterprises and employees, promoting cooperation, effectively eliminating various contradictions and internal friction within enterprises, forming a strong joint force of one mind and one mind, and creating a vibrant and energetic corporate culture. Using the cultural power of people-oriented management to create a corporate culture with its own characteristics is a powerful driving force to promote the harmonious and healthy development of enterprises, the only way for enterprises to become stronger and bigger, and the highest realm of corporate culture construction.