1, dozens of self-media platforms
1), blog platform: When blogs were hot a few years ago, many netizens had blogs. People's enthusiasm for blogs once led to the blog platform becoming the most popular platform for publishing soft articles at that time. With the decline of blogs, many salespeople look for other soft text marketing channels. However, due to the high weight of blogs, search engines rank high in blogs. Even today, blog is still an important part of the soft text marketing channel.
2), today's headline: This is an app with a daily life of hundreds of millions, and it is also a battleground for soft text marketers. If your soft text is made with your heart, once it is recommended by the system, it is easy to get tens of thousands or even hundreds of thousands of exposures.
3) Simplified books: High weight, good ranking, relatively loose approval and high user friendliness are a major feature of simplified books.
4) Evaluation number: the weight of evaluation number inherits the large and medium evaluation, and its high weight and good ranking are also its obvious labels.
5) WeChat official account: This is a popular product of Tencent. Unlike the headlines, the official WeChat account requires you to accumulate more fans in the early stage before you can carry out related marketing; On the other hand, once the fans settle down, the next marketing will be very accurate.
6) Baijiahao: Baijiahao is a self-media platform that was fully opened at the end of 20 16. Due to the support of Baidu, it has developed rapidly and earned relatively high income, which is favored by various soft-text marketing companies.
Tip: With Baijiahao's participation in the ranking of Baidu news source column, Baijiahao's exposure rate has greatly increased, making Baijiahao's soft text marketing channel more and more important.
7) Penguin: This is another self-media platform of Tencent. Articles published on Penguin can be published on Tencent news client, and Daily Express can wait for one-click distribution on the platform, which brings great convenience to soft text marketing.
8) Sohu: Although the influence of Sohu platform is not as good as before, it does not hinder the influence of Sohu. Sohu is one of the important channels of soft text marketing, because the posts published by Sohu have a high weight (BR is 9) and rank well in major search engines.
9), Big Fish (UC from the media): This channel belongs to Ali, which is more suitable for entertainment soft text marketing, mainly mobile phone traffic. X) A little information: This self-media platform is similar to today's headlines, but the approval is slow, which can be used as an important supplement to soft text marketing.
1 1), QQ space: This channel is more suitable for short videos. If you are lucky enough to be recommended by the channel, the traffic is amazing.
12), Phoenix: This is Phoenix's self-media with high weight, but strict approval and slow speed.
13), Netease number: This is a self-media software owned by Netease, which is more suitable for entertainment types.
14), Zhihu: The remarkable difference between Zhihu and other platforms lies in strict management. If you are not careful, some new figures and figures may be restricted by marketing. If Zhihu is used to promote soft writing, it is suggested to raise it for a few months first, and then slowly promote it.
15), Beijing time: This is 360' s self-media, and it mainly gets display and traffic at 360.
16), Sina: It is a self-media channel owned by Sina, with high weight and large traffic, which is not only suitable for soft text marketing of star entertainment, but also suitable for many other industries.
17), sogou from the media: the traffic is mainly on the sogou platform.
18), Dongfang: It belongs to Dongfang. com. This is a rising star of media channels.
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