Combining with real life, this paper talks about how to improve their public relations ability as college students in the 2 1 century.
The ideological and moral cultivation age of college students is an important period for the formation of world outlook, as well as for the formation of good social morality, behavior habits and sound personality. The establishment of the socialist market economy system, the collision of different cultures brought about by international exchanges, the rapid development of modern science and technology, the extensive use of mass media and so on. These drastic changes are violently impacting students' minds and hearts. It profoundly affects students' behavior, so strengthening the ideological and moral construction of college students is a major event related to the future and destiny of the country in the 2 1 century and a strategic task of socialist spiritual civilization construction. Today, with the deepening of reform and opening up and the improvement of the socialist market economic system, people's living standards are improving day by day and their comprehensive national strength is gradually enhanced. As future college students of the motherland, they understand their sacred mission, always pay attention to the future and destiny of the country, and are always ready to contribute their youth and hard work to the construction of the motherland. This is the precious wealth of our party and country and the traditional virtue of the Chinese nation. This spirit of hard work has been praised by us and will be carried forward on campus. With the deepening of reform and opening up and the gradual development of socialist market economy, the negative effects brought by negative phenomena in the process of domestic economic system transition have brought problems that cannot be ignored to college students' ideological and moral education. Due to the increasingly fierce social competition, selfish interests, mercenary, money first and hedonism derived from competition have had a great influence on students, leading to "individual struggle and self-realization" becoming the value orientation of many students. In today's socialist market economy and reform and opening up, society is making continuous progress. In the face of sudden changes, college students who are not deeply involved in the world and have fragile thoughts cannot correctly understand themselves. Some are competitive everywhere, demanding others' recognition, respect, support and care, being sure of their own success rate, trusting only their own knowledge and understanding, not listening to others' opinions, and even more unwilling to accept others' education, showing pretentiousness and vanity. Once you encounter setbacks, you will become dejected and despondent, lose morale and lack perseverance. Instead of taking difficulties as opportunities, turning pressure into motivation, and not having the courage to face the reality after failure, some people are depressed and some even commit suicide. After college education, college students have improved their theoretical understanding to varying degrees. Therefore, they showed extraordinary level in theoretical discussion and speech, but lacked concrete expression in action. It emphasizes the separation of words and deeds, but lacks the spirit of cooperation between people in study and life, and lacks the overall consciousness of "self-centeredness"; Lack of dedication to society and others. Generally speaking, their sense of self-reliance has increased and their sense of cooperation has decreased. Facing the 2 1 century, how to strengthen the ideological and moral construction of college students, long-term work experience tells us that we must first change our concepts. We should explore new working methods and solve new problems in ideological and moral construction under the new situation while summing up and inheriting the original working experience. As the saying goes, "an armchair strategist will never understand, but do it." With practice, you gain true knowledge, increase your talents and improve your ability. It is not enough for young students to have books. Therefore, we should encourage students to go out of campus, get in touch with the society, understand the society, and let them learn more knowledge. Through social practice activities such as work-study program, social investigation, production practice and young volunteers, students can serve the society, the people and the socialist modernization. At the same time, students' innovative spirit and practical ability can be exercised and improved to the greatest extent, laying a solid foundation for overall success. Youth is the hope of the nation and the future of the motherland. Our party puts the heavy responsibility of rejuvenating the nation on young people, and we should create good conditions for them as much as possible and care about their healthy growth. To do a good job in ideological and moral education for teenagers, we should organically combine schools, society and families, actively carry out various tasks, and promote the all-round and healthy development of teenagers.