Haier is a successful enterprise relying entirely on traditional sales channels, rather than relying on online marketing, which is only an auxiliary marketing means in Haier.

Keywords: Haier has invested a huge amount of advertisements in product keywords, especially ice-washed products. Refrigerators and washing machines have always ranked first in Baidu, and other products are also ranked in the top.

Soft text marketing: Haier's soft text emerges one after another, and has invested a lot of human and financial resources in this respect.

Event marketing: Haier attaches great importance to brand promotion, and every event about Haier will be written completely, whether negative or positive.

Online mall marketing: Many of Haier's online sales are directly completed through online malls and online stores, represented by mobile phones and computers.