China folk art is an important part of China's 5,000-year glorious history. The primitive cultural characteristics embodied in it provide the nutrition of traditional culture for modern graphic design, especially the spiritual essence of folk art, such as modeling methods and aesthetic concepts, which are integrated with graphic design and provide inspiration. The following is what I have carefully prepared for you: On the application value of folk art in modern graphic design. The content is for reference only, welcome to read!

On the application value of folk art in modern graphic design, the full text is as follows:

As an important part of China's cultural history, the primitive culture embodied in China folk art can provide the nutrition of traditional culture for modern graphic design, especially there are many essences in the aesthetic concepts and modeling methods of folk art, and the full integration of graphic design and these elements can effectively enhance its own aesthetics.

Keywords: folk art; Modern graphic design; Application value

On the surface, modern graphic design has nothing to do with folk art. Modern graphic design belongs to a commercial program catalyzed by modern civilization, while folk art belongs to an aesthetic thought in traditional culture. However, there are many similarities between modern graphic design and folk art in the constructivist style and functionalism of contemporary design art, especially the modeling elements, aesthetic function, use function, color characteristics and symbolic meaning of folk art are closely related to modern design. Folk art is fully combined with the expression techniques and concepts of modern graphic design, and is widely used in interior decoration, animation, clothing, packaging, book binding and other fields. In modern design, the effective integration of various folk art forms can enrich the expression forms of their own design art.

First, the application of symbolic meaning in modern graphic design art

Symbolic implication belongs to a basic artistic technique in folk art creation, which mainly relies on the external characteristics of things, thus putting some profound thoughts of artists into them or expressing some special meanings. Symbolic meaning is often used to express good wishes in folk art. After a long period of development, the significance of folk art contains very deep national feelings, forming rich and colorful auspicious patterns and corresponding stable symbolic significance. For example, group flower paper-cutting has the meaning of unity and harmony, peony has the meaning of wealth, and the combination of carp and lotus has the meaning of "more than one year, more than one year". Although the use of symbolic meaning in modern graphic design does not guarantee that any shape has the same meaning as folk art, as long as it is related to national tradition, designers will always apply the meaning contained in these folk arts to graphic design. For example, the auspicious folk pattern "Pan Chang" is used in the logo of China Unicom, which mainly means that the intertwined shapes symbolize the barrier-free communication and continuous development of Unicom, which fully applies the symbolic meaning of folk art to the concept of modern logo design.

Second, the application of folk art modeling elements in modern graphic design

Plastic arts occupy a very important position in folk arts, and the cultural accumulation of China for thousands of years can be fully reflected in plastic arts. The unique modeling consciousness and thinking mode of China folk artists and the aesthetic concept formed by specific social culture are the main sources of plastic arts. If modern graphic design wants to effectively combine folk art, it should not only absorb the essence of folk art, but also make real innovation, so as to create works in line with modern aesthetics.

Modern graphic design has widely used more and more folk modeling elements. For example, the logo of a TV station is based on the phoenix bird pattern on painted pottery, and then through deformation and exaggeration, the pattern of two birds is replaced by the pattern of one bird, which will show a strong sense of movement through the rotating wings, thus reflecting the perfection of the theme. This kind of distortion and exaggeration mainly absorbs traditional images, not deliberately pursues them. Make full use of its most typical features and abandon general features, so as to enhance the aesthetic power of design works. In a word, the logo design is a model of successful application of folk graphics and modelling technique in modern graphic design.

Modern graphic design, such as book binding design and commodity packaging design, embodies the perfect combination of aesthetic function and use function, and directly draws lessons from the craft production methods, expression techniques and composition forms in folk art in the design process, which makes the modern graphic design art in China have a very strong national character. The aesthetic principle of this way is widely used in the packaging design of modern products. For example, a fruit juice is designed with very attractive packaging. Its main design pattern is to describe a scene in which two children with distinctive folk painting images are beating fruit with bamboo poles, in which the little boy is beating fruit with bamboo poles and the little girl is picking up fruit with cloth pockets. The reason why this design pattern is very attractive is mainly to impress consumers with lively and vivid patterns, so that consumers are full of expectations for this life.

Through the above examples, we can find that the simple aesthetic concept is a very big feature of folk art. In addition to perfecting the modeling elements of folk art, modern design should also pursue beauty and highlight the theme, so as to effectively form a harmonious and unified realm.

Third, the specific application of red, black and white in modern graphic design.

Color belongs to a very huge system in folk art, which contains very rich culture and rich social content. Modern graphic design fully absorbs and draws lessons from the red, black and white colors in folk art, and the "monochrome worship" in primitive society has formed a "colorful display" of folk art through long-term development. "Yin-Yang and Five Elements Theory" and "Monochrome Worship" are the main sources of forming the "five-color view" of folk art colors. The so-called "five-color view" means that black and white are the main colors, plus cyan, yellow and red. White, black and red are the most widely used colors in modern graphic design, because these three colors have very good visual effects and strong visual impact. For example, the packaging of Wuliangye, Langjiu and Maotai has made full use of red, black and white.

The earliest color used by human beings was red, which was regarded as the national color in many dynasties in China, hoping to reflect the national prestige and revitalize the national luck. Red is regarded as a symbol of good luck in folk activities, and it is highly respected in China during the Spring Festival. In short, because red has a positive and warm feeling, it is widely used in modern graphic design, and is often used as a color that reflects positive and bright tones, with a wide range of expressions. Designers will borrow red in a large area in modern graphic design, thus embodying the symbolism of design and achieving good aesthetic effect.

In China, black has long dominated. After Qin Shihuang unified the world, he ordered "October in winter is the first year, and the color is black". During the reign of Emperor Gaozu, Hei Di Temple was established. From here, we can find that black belongs to the color highly respected in ancient China. Black also plays a very important role in folk art works. No matter in handicrafts or paintings, black will be used as the interval part of strong bright colors, thus achieving better visual effects.

"Counting white as black" is considered to be a typical application in Chinese painting, and the imagination space is generally expanded by leaving white space. Black and white are widely used in folk art works, such as various woodcut New Year pictures printed directly on white background, and white is also widely used in modern graphic design as the main color of design. For example, when a company designs a poster, it chooses white as the design theme. Through the use of simple and clear design techniques, the company's personality and characteristics are well reflected. While conveying its own design concept, it can also highlight the special personality of white, so that the whole work reflects a very clear and elegant style.

Therefore, in modern graphic design, we can make full use of the color of folk art and effectively combine modern art with traditional art, thus creating more and better design works. As a concept with a large coverage, folk art has the largest number of users and creators, and has a very close relationship with all aspects of modern life. Color can give people the most direct and rapid visual experience. Traditional colors can be completely integrated into modern graphic design, and the vocabulary of visual design can be described by the most essential and simple color language in modern society, which greatly improves and develops the level of modern graphic design. The most important significance of the application of folk art is that it can not only effectively carry forward our national culture, but also provide more valuable things, thus promoting the development of mankind, which can be well reflected in modern graphic design works.

Four. conclusion

As an art form with distinctive national characteristics, broad regionality and profound historical and cultural connotations in China traditional art, the wide application of folk art in modern graphic design can effectively meet the requirements of modern people for design works. In short, in modern graphic design, we must actively inherit the traditional culture of our nation and learn from other cultures, thus effectively promoting the continuous improvement of the level of modern graphic design in China. ?