1 (in both Chinese and English) Small business investment evaluation Small business investment evaluation
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Finding reliable investment decision-making techniques is currently being discussed in the literature, because the existing traditional mainstream techniques (such as discounted cash flow (DCF) and payback period) are said to be insufficient in some cases (Akalu, 2003). These situations include R & ampd and technological innovation, mainly because of the intangible benefits involved (irani and Love, 2002); And coping with environmental uncertainty (Thomas, 200 1). In this respect, DCF is incomplete, which may lead to decisions that undermine enterprise value. Therefore, the management chooses such projects according to intuition, experience and rules of thumb. This problem is not only concerned by scholars or managers, but also becomes more and more important to the stakeholders of the company (Akalu, 2003).
Due to the defects of traditional mainstream technology in some cases (such as cash flow and return), academia has become the discussion center for seeking reliable investment decisions. These situations include investment evaluation in research and development, technological innovation mainly involving the interest attribute of intangible assets (irani and Love, 2002), and coping with environmental uncertainty. In this respect, cash flow is complete and may become a decision to destroy the company's value. Therefore, the management will choose the project by intuition, experience and rule of thumb (Shank, 1996). This problem is not only concerned by academic circles or managers, but also by related companies (Akalu, 2003).
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2 international investment decision-making model (Chinese and English reference)
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The uncertainty and risk of the market require enterprises to use decision-making models to help analyze and evaluate international investment strategies. The risk attitude of decision makers affects the international investment decision-making model in different ways. The accuracy, efficiency and flexibility of decision-making model are the common requirements of enterprises.
1. 1. Literature Review of International Investment and Decision-making Models
The successful internationalization of enterprises often depends on well-designed international investment strategies. By managing the difference between the actual return and the expected return, the best investment and timing can be achieved. These differences depend on the characteristics of the company, including capital, wealth, scale and human resources.
The uncertainty and risk of the market require companies to use models to analyze and evaluate international investment strategies. Decision-makers with risk attitude determine different modes of influencing international investment, and their accuracy, efficiency and flexibility are the same as those of enterprises.
1. 1 Literature review and international investment decision-making model
Success often depends on the internationalization of enterprises and well-designed international strategic investment. The best investment opportunity depends on the difference between the actual income and the expected income of management. These characteristics depend on the company's capital, wealth, scale, human resources and other characteristics.
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