First, accurately grasp the "Five Big" characteristics of "China Tobacco" and persist in unifying thoughts on the policy of industry reform and development.
China Tobacco, as the mouthpiece of the National Bureau, is the window for China tobacco industry to face the society, and it is a communication garden with orientation, service and readability. In recent years, through the efforts of the leaders and editors of China Tobacco magazine, the magazine has become better and better, with higher quality and more vivid forms. Especially in analyzing and commenting on the reform and development of the tobacco industry and paying attention to the hot and difficult issues in the tobacco industry, the opinions are unique and thorough, which are instructive, referential and learning, so that the cadres and workers in the industry can understand the strategic thinking and central work of the industry in time.
First, pay attention to the service center and publish authoritatively. The public opinion orientation and propaganda focus of China Tobacco can closely focus on the central work, principles and policies of the Party Group of the State Bureau. By reading China Tobacco, cadres and workers in the industry can timely understand and master the principles, policies and work requirements of the State Council, create a correct atmosphere of public opinion, and give full play to the role of government publications in guiding public opinion and promoting reform and development.
Second, pay attention to topic planning, and publications have news value. China Tobacco timely publishes special reports and in-depth reports on national economic hotspots, difficulties and hot issues in industry reform and development, interprets national and industry economic hotspots, and is good at finding an appropriate breakthrough point from the tendentious problems of "leaders attach importance to, the masses care about and exist universally". For example, how to carry out special reports such as "two supremacy of post activities", cultivating "more than two 10", "organizing goods according to orders" and "collaborative marketing of industry and commerce" so that public opinion guidance can not only help the competent authorities to do a good job, but also actively guide and help all levels of the industry to do a good job, and broaden their thinking and horizons for the grassroots to solve difficult and hot issues in reform and development.
The third is to go deep into the grass-roots collection and writing, and the publications are close. The leaders of "China Tobacco" often go deep into the grass-roots investigation, especially the editors and reporters of "China Tobacco" often go deep into the grass-roots, go deep into the reality, go deep into the masses to collect and write news articles, and help grass-roots units to summarize and improve the work experience and practices at the national bureau and industry level. The published articles and special reports comprehensively, truly, vividly and vividly reflect the work dynamics of the grassroots front line, which has played a good reference role for our grassroots front line work.
Fourth, actively expand the platform, and the publications are highly interactive. China Tobacco pays attention to the advantages and characteristics of the Internet, and opens the online versions of China Tobacco and China Tobacco Information Network in time, releasing all kinds of unique information inside and outside the tobacco industry, from monopoly management of the tobacco industry to production and operation of industrial and commercial enterprises, from macro-strategy of the industry to dynamics of grass-roots units, and national current affairs, political and economic news. In the column setting of publications, the interaction between publications and readers is also consciously improved. For example, the topic selection of "Communication" column is closely related to the development of the industry and the reality of grassroots work; In the "editing and reading" column, readers are invited to comment on the hot topics published in the magazine recently; More importantly, China Tobacco has established a team of correspondents and enthusiastic readers covering all levels and units of the whole industry. Through special lectures, seminars, skills training and other means, magazine editors and reporters interact face to face with correspondents from various units, effectively mobilizing and stimulating everyone's interest and ability in news writing.
Fifth, the style of writing is rigorous and simple, and the publication is readable. Editors and editors of China Tobacco compile and publish news reports with the requirement of "richer content and shorter length", and write news in various genres and techniques such as sidelights, notes, tidbits and reporter observation, and express news in accurate, concise and vivid language. The style of writing is rigorous and simple, the style of writing is fresh and smooth, the language is fresh and lively, and the affinity and readability of the publication are very strong.
Second, give full play to the "three functions" of China Tobacco to promote the sustainable development of Guangzhou Tobacco.
How to give full play to the important role of China Tobacco, Guangzhou Tobacco pays attention to the relationship between subscription and use of China Tobacco, taking subscription as the material premise and use as the extension of subscription, and gives full play to the "three functions" of China Tobacco in work practice.
First, it plays a reference role for bureau (company) decision-making. Guangzhou Tobacco regards "China Tobacco" as an important learning tool for leading cadres, as a decision-making reference for enterprise development and construction, and as an important way to understand the decision-making thinking of leaders of the State Bureau and the industry development strategy. In recent years, the party group of Guangzhou Tobacco Bureau has studied the relevant articles published in China Tobacco, profoundly understood a series of decision-making instructions of the State Bureau, thoroughly implemented the basic policy of "doing refined and strong main business and maintaining stable development" of Scientific Outlook on Development and the industry, and comprehensively promoted the market-oriented reform under the monopoly system. In cigarette marketing, by actively promoting the pilot work of "organizing supply according to customer orders" and "industrial and commercial collaborative marketing", an integrated marketing network of "industrial and commercial marketing" has been established; In terms of market supervision, the tobacco monopoly market has been effectively purified by constantly improving the long-term mechanism of "four transformations" and severely cracking down on the behavior of manufacturing and selling cigarettes. In the aspect of spiritual civilization construction, through the path of "bottom-up, self-centered, full participation and phased advancement", the corporate culture system of "sustainable development and appropriate addition and subtraction" has been refined, which has been widely recognized and faithfully practiced by Guangzhou tobacco people; In terms of enterprise management, through efforts to create "one system, two certifications, four platforms and one culture", the refined, scientific and standardized management of enterprises has been realized, the overall operation level of enterprises has been comprehensively improved, and the development of enterprises has been effectively established on a solid working foundation and a reliable market basis, so that enterprises have achieved greater and faster development.
Second, it plays a guiding role in improving the quality of employees. Guangzhou Tobacco regards "China Tobacco" as an important learning textbook, and has achieved one for cadres above the overall (company) level, and one for each office and team. At the same time, combined with the "three abilities" construction activities carried out by Guangzhou Tobacco in recent years to improve party member cadres' reading ability, management ability and execution ability, detailed study plans and assessment methods were formulated. In view of the special columns launched by China Tobacco, reading, discussion and exchange learning activities were widely carried out, which cultivated employees' awareness of being willing to learn and consciously learning, improved the overall quality of employees, better adapted to the quality requirements of Guangzhou Tobacco's reform and development, and enabled China Tobacco.
The third is to play an exemplary role and guide grassroots work. Guangzhou Tobacco combined with its own reality, applied the good experience and practices in China Tobacco to guide the work practice of grass-roots units, and further improved the ability and level of organs to guide grass-roots construction; Some advanced figures and deeds reported by China Tobacco, through discussion and research by the overall organization (company), have helped cadres and workers to improve their understanding of their posts, stimulated their enthusiasm for work, and better enhanced the internal cohesion of enterprises; By using articles such as Monopoly, Management, Management and Communication published in China Tobacco and New Tobacco, front-line marketing and monopoly personnel were organized to study and train, which enabled them to learn knowledge, increase their talents and broaden their horizons. In order to strengthen communication with retail customers, Guangzhou Tobacco also subscribes to 6,000 copies of New Tobacco for a quarter of cigarette retail customers in Guangzhou every year to help them understand the national tobacco industry policy, learn the marketing skills of tobacco products and improve their profitability.
The third is to further deepen the co-sponsorship relationship and constantly create a new situation in Guangzhou tobacco publicity and reporting.
Since Guangzhou Tobacco and China Tobacco established a joint sponsorship relationship in 2006, bureau (company) leaders have attached great importance to the subscription and distribution of China Tobacco and New Tobacco, and actively encouraged party member cadres and workers to subscribe. The bureau (company) office shall designate a special person to be responsible for the feedback of periodical reception, use and use, and answer questions related to consultation. Guangzhou tobacco subscription share has steadily increased for five consecutive years.
In order to improve the publicity quality of Guangzhou Tobacco, China Tobacco has tailored the publicity plan according to the enterprise characteristics of Guangzhou Tobacco. Especially since 2007, China Tobacco has made in-depth special publicity reports on Guangzhou Tobacco's cigarette marketing, monopoly and anti-counterfeiting, and corporate culture construction in the form of interviews with reporters, on-site work, theoretical thinking and close-ups of people.
As a mentor and co-organizer of Guangzhou Tobacco, China Tobacco attaches great importance to this publicity platform. In my daily work, I actively communicate with magazine editors, journalists and teachers, actively contribute articles, provide news clues, and establish a deep friendship in my work. No matter editors, reporters and teachers of magazines come to Guangzhou Tobacco for interviews, or make phone calls and provide materials, they can cooperate well.
In order to make better use of China Tobacco as an excellent communication carrier and platform, Guangzhou Tobacco will continue to co-sponsor and subscribe for distribution in the future cooperation, keep close contact with magazines, make more contributions to China Tobacco, and invite leaders, editors, journalists and teachers from China Tobacco to guide Guangzhou Tobacco.
Finally, I would like to express my heartfelt thanks to China Tobacco for its strong support to Guangzhou Tobacco News, and sincerely wish China Tobacco better and better.