1. Summary (The so-called summary refers to a very concise summary of the plan and business model, introducing your business project, generally about 500 words)

2. Description of the company (introducing the general situation of the company and your basic idea of starting a business)

1, the purpose of the company

2. Name and structure of the company

3, the company's business strategy

Third, product and service planning (enterprise product/service planning, which is the source of enterprise's future survival and development)

1, product/service

A. Description of product advantages

B. Technical description

2. Technological development environment

3, product development plan

4. Product/service development plan

5. After-sales support of products/services

Fourth, market analysis and planning (the composition of future markets and how you enter these markets)

1, market description

A. who are your target customers?

B. What is the general situation of the market at present?

2. Overview of target market

3, sales strategy analysis

4. Analysis of sales channels

Verb (abbreviation of verb) competition analysis (who is the competitor of the enterprise? What are their advantages? How did you beat each other? )

1, game description

2. Analysis of market entry barriers

3. Competitive strategic planning

Six, marketing strategy and sales (specific sales methods)

1, the general idea of marketing

2, sales strategy planning

3. Distribution channels and partners

4. Pricing strategy

Seven. Financial planning (the planning of enterprise's financial situation, which can not be designed before starting a business, so entrepreneurs can ask professional accountants to help them plan after the company is established)

1, financial summary

2. Annual financial statements

3. Capital requirements

4. Statement of expected income

5. Estimate the balance sheet

6. Cash flow statement

Eight. Appendix (supplement to the business plan, if relevant information is available, it can be listed)

1, company background and structure

2. Resumes of team members

3. Competitor information

4. Customer information

5, industry relations table

Business plan template (2)

1. Enterprise concept and characteristics: With college students' more and more understanding of western culture and the continuous entry of western culture, more and more college students have a strong interest in western food, so that many people, especially college students, want to contact it and try it, so there are huge market resources. Opening a western restaurant near the university can make good use of and develop this market. Although the funds may be limited, I still hope to raise funds to realize this plan and realize my entrepreneurial dream. The restaurant I want to open is called Happy Eating Chinese and Western Restaurant. Lezaishi Chinese and Western Restaurant aims to create high-quality western culture and serve the public.

Second, business opportunities and strategies: first, market analysis: for a college, there should be at least 20,000 teachers and students, and most of their consumption is spent on diet. For this reason, diet is also the first choice for school entrepreneurship. The vicinity of Xiaozhongdu Food Street is the gathering place where boys and girls have the most dinners, and the occasional people account for most of the teachers and students. Among them, a small number of teachers and students think that the service that the school lacks most now is the dining environment, and the design of Le Dining Chinese and Western Restaurant is elegant, comfortable and leisure consumption environment, which shows that Le Dining Chinese and Western Restaurant will be more popular after its opening. The purpose of this restaurant is to serve the public, operate with high quality, and show different western culture to consumers. The restaurant operates by combining western food with fast food.

For example, we can provide steak, pork chops, chicken chops, all kinds of fast food, all kinds of snacks, all kinds of Chinese and western stews, Chinese and western local meals, noodles and so on. Beauty desserts can also be provided.

For example, stewed eggs with ginger milk and snow clam cream, millet pumpkin sago, millet milk dew, coconut taro sago and so on are most suitable for female college students who love beauty. In business, we can make some cold drinks, hot drinks, snacks, salads and so on according to different seasons. For example: freshly ground coffee, fancy exquisite iced coffee, fragrant milk tea, special flavor tea, natural scented tea, exquisite drinks, freshly squeezed juice, ice cream, nourishing desserts and so on. In marketing, in the early stage of development, western restaurants can use brand strategy, price strategy and promotion strategy to implement business plans, thus reducing marketing costs to varying degrees and establishing stable customer relations. Later, with the development of western restaurants, experiential marketing and online marketing can be expanded.

Third, the target market and strategy: the restaurant is mainly near the school, targeting students and teachers. Because both students and teachers are short of time, they need fast food, but they need a good life in their leisure time. At the same time, the consumption of students and teachers in school time is basically food consumption, so restaurants mainly based on western food and fast food are very suitable for opening near the college. () Good management is necessary for better management. In this regard, the store manager is responsible for the comprehensive coordination and management of the work of various departments in the store, urging employees to work, accepting the supervision of the school, doing a good job in communication between the western restaurant and the school, urging the ministers and employees to work, stimulating the enthusiasm of employees, listening to the opinions of employees, making comprehensive decisions on the operation of various jobs, communicating with the school on behalf of the western restaurant, reflecting the opinions and requirements of employees upwards and passing on the work required by the school downwards. Conduct preliminary research on the proposed development project, collect and sort out relevant information, and prepare the preliminary feasibility study report of the project. Analyze and demand plan the western restaurant project, design the western restaurant project in detail, make the goal and schedule plan of the western restaurant, establish the project management system, be responsible for the project schedule control, cooperate with the store manager to control the project, track and analyze the project development cost, manage the risks and changes in the project, and be responsible for the project team building. The most important thing in a restaurant is the chef, so the requirements for the chef should be high. A chef must have a flexible mind. He can change a unique feature every week to attract customers. Waiters should be polite, abide by the system and be proactive. The waiter's main job is to clean up the dining table and the shop. At any time, it is spotless and has no greasy feeling, leaving a deep impression on customers. Part-time employees are responsible for ordering and serving food, and each employee is required to take care of his own hygiene first in order to better serve customers. If there are customers or unclean things or environment, deal with them immediately, change food or clean up and apologize. If you are dissatisfied, apologize with the customers.

1. In the choice of market organization and marketing channels, the restaurant is located around the food street and connected with a series of fast food restaurants. Different from other fast food restaurants, it has a better dining environment and better service, and can also be publicized through advertisements and leaflets.

2. In terms of marketing team and management, we should fully respect the independent personality of catering personnel, and management should supervise the work of employees. At the same time, employees can also put forward their own opinions or opinions to their superiors. We should not only feel the strict discipline of western restaurants, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm. We should treat them fairly and equally and try our best to give full play to their talents.

3. In terms of promotion, the promotion strategy of western restaurants should be competition-oriented. Restaurants must know the situation of competitors, compare their products and services with competitors, and make specific promotion plans and programs on this basis. In the process of implementing the plan, they should establish a distinct corporate image by promoting their unique products or business styles.

4. In terms of price, we mainly take the middle and low price strategy, because students are still consumers and don't have much money. We mainly strive for perfection in the color, fragrance, delicacy and service of food, and strive to give customers the greatest enjoyment and psychological satisfaction. In view of consumers' psychology of comparing prices, we consciously classify similar foods into price series, so that consumers can quickly find their accustomed grades in price comparison and get "satisfaction" in purchase.

Four. Financial plan: expenses: website production and publicity expenses are controlled in 500 yuan every month, and the store rent is about 20,000 yuan 100 square meter. For employees, the salary is 65,438+0,500.00, and the employee has 65,438+00. Tax and utilities are fixed at 2000 yuan according to the tax law, and can be renovated according to the situation in the future. For the monthly break-even point of the store: the total monthly expenditure is about 19060 yuan ÷50% (gross profit rate) = 2965438 yuan +020 yuan (only 2965438 yuan +020 yuan is sold every month). The daily breakeven point is 2965438 yuan +020 yuan ÷30 days =970. Based on the actual threshold number of people per day, because our store is located in an important passage of the first-class business circle in our city, the floating population is about 1000 people per day, and the actual number of people who can take orders per day is about 50, ranging from 20-30 yuan per order. The annual income is about 4.5 trillion yuan, and the overall profit is still considerable.

Advantages and conclusion of verb (abbreviation of verb): The name "Enjoy Chinese and Western restaurants" is easy to remember, read and listen to. The word "enjoy food" can create a humorous personality atmosphere, spread quickly and meet the consumption needs of consumers in the target market. Moreover, the font design of the signboard should be elegant and unique; Easy to attract attention. Mainly adopt the strategy of low price, strive for perfection in food "color", "fragrance" and "delicious" and service, and strive to give customers maximum enjoyment and psychological satisfaction. With college students' more and more understanding of western culture and the continuous entry of western culture, more and more college students have a strong interest in western food, so that many people, especially college students, want to contact it and try it. Therefore, there are huge market resources in it, which will certainly develop well, win capital and earn profits.