Advantages of big data
1. Big data facilitates our lives:
Self-service payment of water, electricity, gas and TV fees, car lottery, mobile phone recharge, illegal inquiry, provident fund inquiry, mobile phone billing and court case progress are all typical examples of using big data to promote protection and improve people's livelihood. In addition, big data is also applied to smart homes and smart lighting systems.
2. Big data is convenient for seeing a doctor:
The most powerful application of big data is the collection of electronic medical records. Each patient has his own electronic record, including personal medical history, family medical history, allergies and all medical test results. Collecting patient information with big data can detect diseases as early as possible. For patients, it not only reduces the risk of health damage, but also reduces the medical expenses.
Another innovation is the application of wearable devices, which can report the health status of patients in real time. These new analytical instruments have the same function, but they can be used outside medical institutions, reducing medical costs. Patients can learn about their health status at home and get treatment advice from smart devices.
3. Big data facilitates my travel:
People's travel is increasingly inseparable from the assistance of big data. With the electronic map, newly arrived tourists can walk freely in strange cities; Office workers who have been busy all day can check the fastest way home; Taxi drivers can know the distance ahead through voice navigation to prevent traffic jams or speeding violations.
Big data is still a weapon to ease traffic pressure. It can predict the future traffic situation and provide optimized solutions to improve the traffic situation, which will help the transportation department to improve its ability to control road traffic and prevent traffic congestion.
4. Use big data to improve yourself:
Big data skills can not only improve the efficiency of people's use of data, but also realize the reuse and reuse of data, thus greatly reducing transaction costs and improving the space for people to play their potential.
Disadvantages of big data
1, privacy and security of personal data
Big data will record browsing habits, buying habits, people who often use Taobao Alipay software, spending power, shopping habits, venues, income, quality of life, age, height, weight, shoe size, measurements, taste and so on. , can be analyzed, basically covering our lives.
The security of personal data has become a big problem. Once the data is leaked (or traded), it may pose a threat to the personal property of users, the security of the country and the company.
2. Big data killing
Kill cooked, that is, the same goods or services, old customers see the price is much more expensive than new customers.
Many Internet platforms, including Didi Chuxing, Ctrip, JD.COM, Zhu Fei, Meituan, Taobao Movie, etc., have been exposed as suspected of "murder", covering online travel, online ticketing, online shopping, transportation and other fields, especially OTA (Online Travel Agency) online travel platform.
Value embodiment of big data
1. Enterprises that supply products or services to many customers can use big data for precise marketing.
2. Small and beautiful SMEs can use big data for service transformation.
3. Under the pressure of the Internet, traditional enterprises that need transformation need to keep pace with the times and make full use of the value of big data.
In the current era of "big data", people may suffer losses caused by big data. Big data analysis includes linking and analyzing a large amount of data from multiple sources to discover patterns that predict human behavior. Even if it is completely legal, such analysis will hurt people's interests.