Exhibition economy and management major is a new major in the exhibition industry to train high-quality and professional senior management talents, which has three characteristics: comprehensiveness, practicality and innovation. The comprehensiveness is reflected in the fact that the knowledge system of exhibition management involves the characteristics of social science, natural science, emerging interdisciplinary subjects and so on.
Practicality is embodied in that the knowledge system of exhibition management originates from industry practice and serves the needs of industry operation, and innovation is embodied in that the knowledge system of exhibition management faces the sustainable development of the industry and is open based on global vision. With the deepening understanding of convention and exhibition industry, the scope of convention and exhibition has changed from conferences and exhibitions to festivals, performances, competitions, entertainment and theme parks.
The expansion of incentive tourism and other activities has promoted the development of exhibition professionals in the direction of compound, technical and media. Exhibition economy and management are undergraduate majors in Chinese universities. This major cultivates and masters the basic theory, professional knowledge and professional skills of exhibition economy and management.
International, high-level and applied professionals with the qualifications of exhibition-related operation, management, planning, planning, consulting, training and education. Exhibition economy and management mainly study the basic knowledge and skills of management, economics, law and exhibition management, and carry out the planning, design, marketing, organization, service and management of various conferences, exhibitions, fairs and festivals.
Including planning and designing exhibitions, releasing exhibition news, organizing exhibitors, arranging exhibition areas, acting as an agent for exhibition advertisements and receiving visitors. Principles of management, microeconomics, macroeconomics, human resource management, marketing, strategic management, project management, statistics; Enterprise strategic management, public relations, operational research, tourism management information system.
Industrial ecology, introduction to exhibition management, exhibition planning and management, exhibition organization and service, service management, festival and cultural management, exhibition space and design, hotel conference management, venue operation and management, crisis management, exhibition special research, etc. Graduates are suitable for exhibition companies, conference companies, exhibition venues, exhibition service companies, exhibitors and festival etiquette companies.
Games planning and organizing companies, exhibition logistics companies, advertising companies, travel agencies, hotels, government departments and industry associations are mainly engaged in exhibition-related planning and design, marketing and public relations, negotiation, operation management, budget evaluation, etc. You can also continue to study for postgraduate degrees in tourism management, business administration, economics and other related disciplines.