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Recommendation Algorithm —— Project-based Collaborative Filtering 3
Amazon, Netflix, hulu, youtube

ItemCF does not use the content attributes of items to calculate the similarity between items, but mainly records the similarity of items by analyzing user behavior.

The algorithm thinks that A and B are similar because most users who like A also like B.

Use the historical behavior of users to provide recommendation explanations for recommendation results. For example, I like or have collected archery sculptures, and I recommend Tianlong Babu.

1, calculate the similarity of projects.

2. Generate a recommendation list according to the similarity of projects and the historical behavior of users.

Wij = | Number of people who like both items I and J |/| Number of people who like item I |

Punish hot items:

Wij = | Number of people who like both items I and J |/sqrt (number of people who like I x number of people who like J) * *

Calculate user u's interest in a project:

Puj = sum(Sji, Rui) j (- the set of k terms most similar to j.

The meaning of this formula is:

* * Items that are more similar to the items that users are interested in in in history are more likely to get a higher ranking in the user's recommendation list.

The popularity of itemCF is better, but the accuracy does not improve with the increase of k value.

1、IUF

Sij = cij /match.sqrt(N[i]*N[j]) calculates the similarity of projects.

Weakening, then ignore cij = (1+1/log (1+n (u)) directly.

2. Of course, users with high activity can also ignore it.

W' ij = wij/maxJ(wij) normalized by class.

After normalization, the coverage rate can be increased by 4 percentage points.