Current location - Education and Training Encyclopedia - Graduation thesis - Sales skills and vocabulary of washing machines
Sales skills and vocabulary of washing machines
First, let the customer say what you want to say, and you say what the customer wants to say.

Of course, this is not flattering you. You can say whatever the customer wants to hear. What I mean here is: say what you originally wanted to say from the customer's mouth through induction; And what you said may be what the customer wanted to say, but it is not convenient to say.

For example: quotation

When the customer is interested in your suggestion, your quotation will be valid. If you want to sell the product to him from the beginning. Maybe he will just say no, or you can fax the quotation. Maybe you are busy at this time and he doesn't look.

Lesson 1: Selling products is not as good as selling solutions.

Lesson 2: Value is not price.

Experience 3: Most prices include "benefit fee"

Second, correct use of one-sided theory and two-sided theory.

When you say it, only mention the good ones, not the bad ones. The person being explained can easily understand your point of view. Another way is to mention both good and bad.

According to psychological research, both methods are feasible.

For those with low education level or amateurs in home appliances, it would be better to say it at the same time. Because if you talk about both sides, maybe he would have accepted your point of view, but after your negative reminder, he could not make a judgment.

The disadvantage of saying two things is that it makes things more complicated. But the effect of this approach is also obvious.

On the one hand, the two-sided theory makes the persuaded object believe that what you say is closer to the truth. Because in fact, everything has a good side and a bad side. Secondly, if the negative is mentioned, it will be easier for him to accept it if it really happens in the future. Because you were vaccinated.

I prefer to say both. Talking about both sides can often make customers trust you more.

Third, the persuasion methods of industry leaders and famous brands.

The gift selection scope of this method: promotional gifts and business gifts.

Applicable unit: enterprises in the same industry with little difference in scale and strength.

Fourth, the example and the persuasiveness of the example.

If it's not a trade secret, you can tell your customers that your peers are cooperating with the company now. Or his direct competitor is working with the company. Or a well-known company in the industry is cooperating with the company. This will make him feel that your company has certain strength.

Of course, this is based on the real situation. It takes a hundred lies to tell a lie, and the lie may eventually be debunked.