In recent years, the fiery cultural and creative industries have deeply touched many people. From the popularity of cultural creation in the Forbidden City to the enthusiasm of major cultural institutions; From simple primary products such as refrigerator magnets and key chains, to many categories such as trendy jewelry, office stationery and household items; From physical products to digitalization ... the formats of cultural and creative products are constantly enriched, the products are more diversified, the forms are increasingly changeable, and the industrial chain is constantly extended and expanded, which has set off a strong national tide in China and greatly enriched the spiritual and cultural life of consumers.
While the market scale, reputation and influence continue to rise, the cultural and creative industries are also facing "growing pains". Some products lack cultural connotation, and "selling dog meat by hanging sheep's head" has turned Wenchuang into a gimmick; Some pursue the beautiful face value too much, but ignore the practical function; Some products have serious homogeneity, and the phenomenon of following the trend is widespread, lacking individuality and characteristics; Some products "old wine in new bottles" have changed their packaging and the contents remain unchanged; Some products are still in the primary stage, and the deep-seated and diversified values have not been fully tapped. These problems restrict the high-quality development of cultural and creative industries. It is necessary to solve problems with creativity, alleviate problems with innovation, explore more paths for the development of cultural and creative industries, and keep the cultural and creative fever fresh.
Wenchuang products are products with cultural connotation and spiritual consumption characteristics based on cultural creativity and design services, with materialized materials as the presentation mode. The core is culture and the carrier is product, both of which are indispensable. Excellent cultural and creative products should take into account history, background and stories, not only have distinctive traditional cultural elements and symbols, but also take into account external values and commodity attributes. If the picture doesn't match the real thing, or it breaks down several times, it will affect the consumer's experience, thus shaking the confidence of consumers and damaging the market foundation of industrial development.
Creativity is the first impression that cultural and creative products attract consumers. Whether it is content or form, it must be innovative and bright, in order to bring freshness and attraction to consumers. Products without innovative ideas are soulless, not real culture and creativity. China's excellent traditional culture is extensive and profound, and there are many materials that can be excavated for creation. The key is to do it with your heart and dare to be good at innovation, instead of relying on plagiarism and imitation and blindly following the trend to pursue quick success and instant benefit, which will only lead to a dead end.
In order to maintain the vitality of cultural and creative products, we need to strengthen innovation in carrier, form, design, connotation and style, enhance the attraction and appeal with cultural creativity, and continuously empower cultural and creative products. Only in this way can the cultural and creative industries stand for a long time and bring more excellent products with high quality to consumers.