Application of China Traditional Auspicious Patterns in Spring Festival Gift Packaging

Abstract: Gifts are an important communication medium for people to communicate and enhance human emotions. Giving gifts during the Spring Festival not only enhances mutual affection, but also pays more attention to conveying a wish to the recipient. The Spring Festival is the most distinctive grand folk festival, and the gift-giving method of festivals has been strengthened in culture. China's traditional auspicious patterns first include the ancient people's yearning and pursuit of a happy life. China traditional auspicious patterns are selectively applied to holiday gift packaging, achieving the best integration of form and connotation. The application of traditional auspicious patterns in China to the rational packaging of Spring Festival gifts can perfectly integrate the traditional form and spirit of China, and also make this auspicious pattern better passed down.

Keywords: Spring Festival, custom, gift packaging, gift culture, auspicious patterns, cultural inheritance

Application of traditional auspicious patterns in China Spring Festival gift packaging.

Abstract: It is an important medium to communicate with gift givers and enhance human emotions. Spring Festival gifts enhance feelings and pay more attention to conveying a wish to the recipient. The Spring Festival is the most unique and grand festival for China people. The holiday gift is to strengthen culture. The traditional auspicious patterns of ancient people in China first included the yearning and pursuit of a happy life. China traditional auspicious patterns are selectively combined with the packaging forms and connotations of holiday gifts to achieve the best integration. The traditional auspicious patterns in China will be applied to the reasonable packaging of Spring Festival gifts, and the perfect combination of these two forms and meanings in China will also make this kind of jewelry a lucky industry with better design.

Keywords: Spring Festival, custom, gift packaging, gift culture, auspicious patterns, cultural inheritance)