Starting from the concept, basic category and basic elements of popular science creation, this paper expounds that in the information age, popular science creation and popular science works must keep pace with the times, renew their concepts and innovate constantly according to the development of social science and technology and the public demand.
Keywords: popular science creation; Ideas; update
Popular science creation is a creative work that condenses wisdom and dedication, a huge systematic project that needs to mobilize thousands of people in Qian Qian to participate and accept, and an important foundation for the form of popular science education and communication.
First, the concept of popular science creation
Popular science creation is to popularize science and technology. In the context of popular science, popular science content is transformed into creative popular science labor that can be effectively presented to the public through some carrier.
Second, the basic category of popular science creation
Popular Science Creation is a new popular science work, and the form or content presented is primitive, which is unprecedented. The contents and forms of popular science creation are very extensive. Such as: popular science exhibits, popular science dramas, popular science sketches, popular science books, popular science wall charts, popular science novels, popular science games, popular science handouts, popular science broadcast drafts, popular science movies, popular science teaching AIDS, popular science toys, popular science comics, popular science comics and popular science fantasies.
Third, the basic elements of popular science works
First, the theme of popular science works. Popular science theme refers to the technical content and ideological content embodied in specific scientific's products, which are expounded or described by the creators of popular science after selecting, refining and processing their accumulated scientific data.
Second, the theme of popular science works. Popular science theme is the main viewpoint and thought that popular science authors want to express through theme.
Third, the language of popular science works. Popular science language refers to the sensory form that the content of popular science works presents to the public. There are generally words, such as books, periodicals and newspapers; There are sounds, such as broadcasting and recording; Vivid, such as pictures, models, multimedia, etc. ; There are also comprehensive ones, such as movies, exhibits and so on.
Fourth, the structure of popular science works. Structure is the skeleton of popular science works and an important means to show the content and theme of popular science works.
Fifth, the genre of popular science works. The genre of popular science works is mainly explanation and narrative style, and some use literary genre or news genre to combine narrative, explanation, description, lyricism and discussion to varying degrees, and are forming a variety of popular science styles.
Fourthly, modern society is an information-based, knowledge-based and learning-based society. Modern popular science creation and works must keep pace with the times and renew their concepts to meet the requirements of the times.
1, the idea of combining science with ideology
1. 1 Science is the life of popular science creation. Popular science works shoulder the heavy responsibility of popularizing scientific knowledge, enlightening scientific ideas, imparting scientific methods and carrying forward scientific spirit. To let the public know about science and technology, it is more necessary to ensure scientificity. Without scientific popular science, popular science works will lose their value of existence. Therefore, for the creators of popular science works, they should try their best to explore their own professional expertise, start from their familiar fields, and introduce mature and feasible scientific and technological content to the general public from the perspective of all-round development.
The ideological system of 1.2 embodies the inherent scientific method, attitude, style and spirit of popular science works. Popular science works not only impart knowledge to the public, but also edify the public with scientific ideas, scientific spirit, scientific attitude and scientific style, so that people can deeply understand the scientific world outlook and methodology, namely materialism and dialectics, which is the embodiment of the ideological nature of popular science works.
1.3 The creation of popular science must establish a scientific and cultural view of the integration of science and technology, natural science and humanities. Today's era is a new era of knowledge economy that embodies people's own value and dignity. Man is no longer the slave of technology, but the master of technology. Facing the social reality of multiple choices, ranging from national interests, national economy, the harmonious development of human society and environment to personal career choice and lifestyle tendency, the value orientation of each choice is related to scientific choice, which requires citizens to have certain scientific literacy, be pragmatic, not superstitious, be brave in exploration and innovation, be people-oriented and care about the future and destiny of human development.
2. Public-centered creative concept
Popular science creation must be close to the public, close to the public life, draw materials around the public's life and production, select materials around the key, hot and difficult scientific issues of social concern, focus on the new discoveries and creations of scientists, focus on the actual needs of the public, fully consider the excitement and interests of the public, and adopt the creative method of people-oriented and happiness-free, people-oriented and public-oriented. Only in this way can popular science be popularized.
3. Pioneering and innovating the creative concept of keeping pace with the times. Popular science works must reflect the call of the times. Today, when the world enters the high-tech era, people are very interested in the new discoveries of science and technology and the emergence of new disciplines and technologies, which requires popular science works to fully reflect the new information and knowledge of the development of science and technology in the world today, and to be scientific, knowledgeable, interesting and universal.
5. Compared with traditional science popularization, the environment of modern science popularization has changed greatly.
(1) Science and technology have entered a period of rapid development, and new scientific and technological achievements come out every day.
(2) The mutual penetration between natural science disciplines and between natural science and social science is increasingly obvious.
(3) The trend of media diversification, especially the emergence of Internet and multimedia publications, has caused a serious impact on traditional paper publications.
(4) With the progress of the times, people's reading interests and habits are also changing, and various personalized needs have emerged. Such as e-books, audio books, etc. In the face of such a situation, only by continuous innovation can popular science creation maintain its vigorous vitality.
The innovation of popular science creation must first be innovative in subject matter. At present, popular science creation should pay attention to the development and creation of new themes, and pay attention to the publicity and popularization of relatively weak scientific ideas and methods. In terms of content, we should pay attention to the latest progress of science and technology. When introducing this knowledge, we should integrate the knowledge of various disciplines, give play to the internal relationship between natural science and social science, and make popular science works close to life and reality with the help of literary techniques.
Popular science creation should also explore new creative methods. The popularity of TV, the emergence of Internet and multimedia, is a new challenge for those who have always been used to writing popular science with pens.
Paying attention to thinking in images, interaction and the application of various new technical means in popular science creation are all problems we are facing. For example, popular science games are popular science creations with the help of virtual technology and multimedia technology, which are very attractive to the public, especially teenagers. Popular science workers should not only realize the innovation of content, but also realize the innovation of expression. For example, popular science dramas and popular science sketches. Popular science creators should be consciously familiar with new creative fields and explore these new creative methods.
References:
[1] Huangmuli. On the change of popular science methods in network society [J], Journal of Guangxi University (Philosophy and Social Sciences Edition), 2002,24 (4) [2] Yang Zhiwen, Nian Cheng, Lou Wei, et al. Basic Course of Modern Popular Science [M]. Beijing Science Popularization Press, 2004: 265438.
[3] Zhai Jiequan. Research on the Construction and Development Mechanism of Science and Technology Communication [J] Scientific Research, 2002:20
;