First, her understanding of marketing is rational. Many people regard Dong Mingzhu as a "marketing expert". In fact, Dong's marketing literacy also includes her unique understanding of brands and advertisements. Taking CCTV advertising as an example, most enterprises' advertising strategies are "chop and change", with one version today and another tomorrow, and their core demands and style positioning are vacillating. Gree, otherwise a "Gree Mastering Core Technology" will not stop until it is deeply rooted in people's hearts for three years. This strategy seems to have little technical content, but it is very effective.

Second, her understanding of corporate strategy is rational. For many business operators, marketing is more important than technology and quality, but twenty years ago, Zhu Jianghong and Dong Mingzhu firmly believed that quality and technology are more important than marketing, so Gree rewarded technicians instead of marketers. This is regarded as the basis for Gree air conditioning to have good quality.

Third, her understanding of technology is rational. Dong Mingzhu has always been labeled as "marketing", but in fact she is crazy about technology. A widely circulated story is that in 2000, Dong Mingzhu led a team to Japan to inspect the "one-to-many" air conditioner, hoping to buy this technology, but Gree refused to sell it at any price. This incident greatly stimulated Dong, and he made up his mind to take the road of independent research and development. Dong's favorite sentence is, "Gree's investment in technology is not capped, and how much is given."

Dong Mingzhu is casual again.

Dong likes to talk about social responsibility and corporate contribution on various occasions. For example, she repeatedly mentioned that "Gree pays more than10 billion yuan to the state every year" and "China's household appliances industry pays taxes first for ten consecutive years", and repeatedly stressed that enterprises should have the spirit of loss, dedication, responsibility and integrity. At the symposium on the economic situation held by the Prime Minister, she bluntly said, "We don't need the support of the national industrial policy" and "As long as there is a level playing field, enterprises can do well by themselves". However, if you ask her what she thinks of this American colleague, her attitude will suddenly turn 180 degrees, followed by swearing. You can't imagine that people who were talking about social responsibility and morality one second ago became like this one second later. She simply can't tolerate the existence of this competitor. Her transition between rationality and casualness hardly needs transition and preheating.

Therefore, I said that Dong is a man without scheming. Of course, the word "scheming" here means "scheming" and is a word that has nothing to do with "wisdom".