For example, in language expression, wording, control of hot events, topic planning, psychological insight of netizens and so on. These are directly or indirectly related to the quality of the content.

Weibo has become a very popular marketing platform. Soft articles are presented in the form of short and pithy blog posts on the platform of Weibo. Combined with users' reading habits in Weibo, it is decided that they can't show the enterprise in detail and comprehensively in front of users through a lengthy way. Therefore, it is necessary to express the core characteristics of the brand, the most prominent advantages of the product, and the content that touches the heart of the target group most.