Recommended reading lists for editors and publishers: media practice
How The Wall Street Journal Tells Stories, by William E. Brandel, Huaxia Publishing House, 2006, 1.
The Road to Sina, by Chen Tong/Zeng Xiangxue/,Fujian People's Publishing House, 2005.
Walking into American newspapers, written by Gu Xiaojin, Nanfang Daily Press, 2002, 10.
Walking into British newspapers, Don, Nanfang Daily Press, May 2003.
Su's Dialogue with the President of American Newspaper Industry, Nanfang Daily Press, August 2004.
Crisis Communication and Press Release, Shi/,Nanfang Daily Press, September 2004.
I am an expert editor and author Jill Davis, Hebei Education Press, August 2004.
Editing Skills of Modern Media, by Dorothy A. Balster L. Boden, Xinhua Publishing House, 1999.
Essential for All-round Journalists, by Harris, Renmin University of China Press, 2005.
The New York Times 100, edited by Norris/,China Financial and Economic Publishing House, 2002, 1.
Wall Street Journal, by Francis Dilly/, Enterprise Management Press,1September, 998.
The Legend of Playboy, by Kim Ayton, China Drama Publishing House,1997,65438+February edition.
Legend of Reader's Digest, by john hayden Rui, Hainan Publishing House, 1996, 1 1.
The Fool of Beach Media, by Nina Monk/, CITIC Publishing House, August 2005.
Editors and publishers recommend reading books: the legend of media people
Personal History: Autobiography of Washington Post President Graeme, written by Catherine Graeme, Jiangsu Publishing House, 1999.
Biography of Kerry Parker: The Establishment of Media Empire, by Paul Barry, Wen Hui Press, August 2003.
Allen, a son of a bitch confessed to the press? Autobiography of Newhaas, Oriental Publishing House, March 2004.
A good friend recalls the past, Ma Zhu/,Sanlian Bookstore, 2002, 1 edition.
A Generation of Journalists Wang Yunsheng, by Wang Zhichen, Changjiang Literature and Art Publishing House, September 2004.
Sixty years as a reporter, written by Xu Zhucheng, Lin Xue Publishing House,1999,65438+10.
Historical Draft of Ta Kung Pao by Wu Tingjun, Wuhan Publishing House, May 2002.
Recommended reading bibliography for editing and publishing majors: book publishing
Publishing industry, by Andre Shifrin, Machinery Industry Press, 2005, 1.
Karma, by Michael Koda, Mechanical Industry Press, March 2005.
The world of editors, edited by Gross, Workers Press, June 1998.
Cultural Pursuit of Modern Publishers, by Wang Zhu, Guangxi Education Press, June 2003.
Language of People in the Attic, Shen Zhu, Writers Publishing House, 2003, 1 1 Edition.
Unfinished Love in Books, Yu/,Oriental Publishing House, September 2003.
China's Editorial History, written by Yao, Fudan University Press, June 2004.
Review of Marketing Cases, edited by Liu Yongjun, Suzhou University Press, June 2005.
Publishing Collapse, written by Kobayashi Yibo (Japan)/translated, Shanghai Sanlian Bookstore, June 2004.
Publishing Adventures, translated by Yoshiyuki Nagaoka/Zhenxi, International Culture Publishing Company, June 2006.
This book will sell for 1000000: the rule of thumb for bestsellers is100, translated by Kazuo Inoue/Qiu Zhenrui, Guangxi Normal University Press, 2005.
Editors and Publishers' Recommendation of Reading Bibliography: News Communication Theory
The Essence of McLuhan, by Eric McLuhan/Frank Qin/,Nanjing University Press, 2000, 10 edition.
American Journalism History, by Emory, translated by Zhan Jiang, Renmin University of China Press, 2004.
News Reporting and Writing, by Melvin Menche, translated by Zhan Jiang, Huaxia Publishing House, 2004, 10.
Understanding Media, by marshall mcluhan, Commercial Press, 2000, 10.
Introduction to Communication, by wilbur schramm/William Burt, Xinhua Publishing House, September 2004.
Biographical methods of communication history, Everett (USA)? Rogers, Shanghai Translation Publishing House, 2002.
Editors and Publishers' Reading Bibliography Recommendations: Understanding Media Content Introduction
This book is a classic of media culture research. The author McLuhan is devoted to studying how people communicate with each other. Some of his theories are as follows. Global village? And then what? Media is information? Has become a common word.
This edition commemorates McLuhan's birthday100th anniversary. What are the subtitles? On the extension of human beings? Translator He Daokuan made a special revision and newly included "Understanding New Media Research Project Report", which is the embryonic form of "Understanding Media". Before each chapter, Terrence, the biographer of McLuhan, and the disseminator of Canada are added. Gordon's introduction and his response to the criticism of Eco and others. At the end of this book, references, indexes and a list of McLuhan's works are added.
Editing and publishing professional reading bibliography recommended articles;
1. Required reading for history majors
2. Required reading for history majors.
3. The required books for students majoring in journalism and communication.
4. The required reading list for Chinese language majors in the College of Liberal Arts.