The elevator rule is to simply state your point of view in a very attractive way. Also known as Elevator pitch, for example, if you are in an elevator, you only have 30 seconds to sell products to a big customer who is related to the company's future and must succeed.

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First of all, you have to be amazing.

A good beginning is half the battle. It must be attractive at first. A word spoken should be like a bell and drum in the morning, making the audience sit up straight, ears pricked up and eager to listen. For example, Professor Liu Wendian, a famous scholar of National Southwest Associated University, taught students to write articles and was only given the word "Guanyin Bodhisattva" when he came to power. Liu Jiaoshou's words puzzled the students, and he went on to explain that "viewing" means observing life more, "the world" means understanding the world, "sound" means paying attention to phonology, and "bodhisattva" means having a bodhisattva heart that helps the poor and cares for all beings. After listening to it, the students suddenly realized that they would never forget the writing secrets taught by the teacher.

Second, short and pithy.

Liu Daqiu, a scholar in the Qing Dynasty, accidentally said in his essay: "Wen Guijian. Where the old is written, it is simple, the words are cut, it is simple, the taste is light, it is simple, the meaning is true, it is simple, and the goods are expensive. " In other words, writing must grasp the root cause, go straight to the theme, outline and simplify the complex. The famous writer Yu Dafu knows the true meaning of short words. He once wrote the words "quick and short-lived" on the blackboard as soon as he came to power. The audience looked at each other puzzled. Yu Dafu went on to say, "The topic I want to talk about is Basic Concepts of Literary Creation, and these three words are the key points. Fast means happy, short means concise, and fate means never deviating from the proposition. A speech, like a composition, can't be hyped or digressed from Wan Li. It's over. Less than two minutes before and after the speech, this is Yu Dafu's "fast and short-lived principle" for writing and speech.

Third, we should refine our views.

No matter what article you write, you should try to refine and summarize your own views. Views should be loud and concise, preferably no more than three, to the point, to the point, to the point. Mr. Wen, a master of Chinese studies and an expert in the study of Chu Ci, is very particular about the refinement of views. He wrote a short essay entitled "Wen Zi's 33-character Proverbs", with only three words-"Zhengqinghe", but there are 30 words in the annotation: "Confucius is upright, Lao Tzu is clear, and Sakyamuni is kind. Dongfang Avenue runs through and carries forward the 437. " The master condensed the essence of China ancient culture in these 33 words, which not only showed the master's cultural skill, but also showed his superb level of word refining.