In addition to apologizing, Master Kong should immediately rectify the problem of sauerkraut in the pit, stop selling related products and recall the related products that have been sold; Actively cooperate with the investigation of relevant departments and sampling inspection of related products; It is also necessary to conduct on-the-spot evaluation of relevant cooperative units under the brand and compensate the damage to consumers' rights and interests accordingly; Accept the supervision of consumers, media and other changes.

After the rectification of Master Kong's old altar sauerkraut was exposed, it directly caused a heated discussion on the Internet. It is illegal and immoral for such a big brand to make false propaganda and pass food off as Laotan sauerkraut. Although Master Kong's attitude of apologizing for the first time was positive, it was not enough to just apologize. Master Kong brand enterprises should immediately rectify internal related products and purchasing personnel to prevent such things from happening. It is also necessary to stop selling all related products, and the products that have been sold should be voluntarily recalled, waiting for the investigation and handling of relevant departments.

Cooperate with relevant departments to check the exposure of Master Kong sauerkraut in into the pit. At this time, Master Kong should actively cooperate with relevant departments to inspect the products. The products that have been used in pit sauerkraut have been sealed up, waiting for further inspection and handling by the investigation team. Moreover, Master Kong enterprises should re-evaluate the actual situation of their other series of product partners to prevent any unsanitary and shoddy incidents.

After giving consumers an account of Master Kong's pickled cabbage in the pit, the damage to consumers' rights and interests is not small. In this case, we should actively rectify and give a reasonable compensation plan for the damage to consumers' rights and interests. Of course, compensation is not only economic, but also psychological. Originally, consumers bought sauerkraut in the spirit of trusting Master Kong's old altar. It is disgusting to find that the sauerkraut in the old altar is unsanitary. Such a huge contrast, Master Kong enterprises should have relevant psychological compensation programs, not just an apology statement. Then there is Master Kong's pothole sauerkraut incident, which will also cause a negative chain reaction of his brand, and will also cause consumers to distrust and dislike other products that were originally qualified. At this time, Master Kong should come up with a plan and sincerely let consumers, media and other relevant personnel supervise their own product production workshops or product materials. Master Kong enterprises must actively come up with sincere plans if they want to save the situation. It's okay to apologize for something, but it's not easy to forgive. The occurrence of master kong's potherb sauerkraut also sounded the alarm for the related food industry. I also hope that relevant enterprises can take a warning, do things sincerely and healthily, and do a good job in products.