In the modern commodity economy society with increasingly fierce competition, trademarks not only play a role in distinguishing the sources of commodities, but also become a cultural resource, a spreading culture and a carrier reflecting the cultural psychology of producers and consumers. The integration of culture and trademarks is most obviously reflected in the rise of cultural trademark groups. Cultural trademark refers to a trademark composed of words and graphics generally recognized by the public in the cultural field. The appearance of cultural trademarks can shorten the time for trademarks to gain consumer dependence. Many words and figures in the cultural category are easy to arouse people's recollection of history, experience of melody and emotional sustenance, which makes trademarks have a spiritual non-utilitarian temptation besides material utility and shortens the distance between consumers and commodities. Trademark words and graphics that have gained considerable popularity in the cultural category refer to the objects that have the same value and origin as culture, thus rapidly increasing popularity, generating added value and making products achieve remarkable economic benefits. Wuxi Taihu Garment Factory was originally a small factory located in the ancestral hall. They chose the "red bean" in the famous work "When those red berries come in spring, wash your southern branches" by the Tang Dynasty poet Wang Wei as the trademark. Since then, the market has benefited a hundred times, with sales exceeding 6,543.8 billion yuan. In Zou County, Shandong Province, Mencius' hometown, there is a story that Mencius saved a winery. 1986, the county winery was in debt of 70,000, leaving only 15 people in the whole factory. Later, the factory collected the brewing technology from Mengfu, registered the trademark of Mengfu, and changed the name of the factory to Mengfu Brewery. The result was an instant hit and the economic benefits soared. China is a big cultural country with rich cultural resources. Making full use of this advantage to serve the product economy is an important subject of the integration of culture and trademark.

In trademark culture, there is a special phenomenon, that is, the phenomenon of well-known trademarks. The so-called well-known trademark is a trademark with high reputation value. One advantage of it is that the quality of the goods it marks is reliable, and another advantage is that it has strong market competitiveness. For example, the "Coca-Cola" trademark in the United States is valuable because it has a high reputation value in beverages. The reason for this famous brand effect is that psychological culture is influencing and regulating trademark culture. People are willing to buy brand-name clothes at a price several times or even dozens times higher than ordinary clothes, not only for the sake of beauty, but also for rich social and psychological factors, such as social satisfaction and so on. Therefore, trademark culture has a very important research topic, that is, trying to make the public psychological culture identify with trademarks. John Finney, president of Disney Asia Pacific, said: "The products we sell are not cheap, but they are still popular because they combine the characteristics of Mickey Mouse and Donald Duck: warmth, honesty and family." Everyone yearns for warmth, honesty and family. Disney products fit this public psychology and are undoubtedly beneficial to product sales.