Physical stores generally exist in specialty stores, large shopping malls and so on in business districts. In other words, the first content of visual merchandising in clothing industry is space. Without space, goods can't be displayed, let alone sold. Visual merchandising's use of space is mainly reflected in the design and layout of the store. Through the application of ergonomics, the store can better reflect the customer's visual process and flow of people.
With space, there must be commodities, so the second content of visual merchandising is commodities. Commodity has its own attributes and values, such as its own design concept, purchase and delivery time, sales life cycle, price, suitable customers and so on. In order to better achieve the sales target, enterprises often need to carry out detailed commodity planning and planning. Commodity planning and planning is the most important content in visual merchandising. Commodity promotion can also explain the significance of commodity strategy and commodity planning. Therefore, VM visual merchandising is aimed at the clothing industry, and we can also interpret it as a visual commodity planning strategy. Sales are the main part. If you want to give a proportion, it can be said that business accounts for 80%. In the clothing industry, any visual merchandising begins with commodity planning and planning.