Internet plus's situation and policy document I
《? Internet plus? Analysis "
Abstract: use? Internet plus? The proposal of action plan, internet plus? This word quickly swept the whole society. Where does this article come from? Internet plus? Put forward? Internet plus? The characteristics of? Internet plus? Analysis of Traditional Commercial Applications, internet plus? Interpretation of development trends and other aspects? Internet plus? .
Keywords: Internet, Internet, Mobile Internet
First,? Internet plus? put forward
With the development of Internet of Things technology, big data, cloud computing technology and mobile Internet, the application of Internet has been greatly extended and developed. And then what? Internet plus? Simply put, the Internet is added to a traditional industry or applied to a traditional industry, but the effect of both is 1+ 1 >: 2. Because? Internet plus? It is an innovation to create a new ecology in new fields by using the platform of the Internet. What is the official definition? Internet plus? It represents a new economic form, that is, giving full play to the optimization and integration of the Internet in the allocation of production factors, deeply integrating the innovation achievements of the Internet into various fields of economy and society, enhancing the innovation and productivity of the real economy, and forming a broader new economic development form with the Internet as the infrastructure and implementation tool. Domestic? Internet plus? Yu Yang, Chairman of Analysys International Group, gave a speech at the 5th Mobile Internet Expo. First put forward in the government work report of the Third Session of the 12th National People's Congress? Internet plus? Action plan. Point out, make Internet plus? Action plan, promote the healthy development of e-commerce, industrial internet and internet finance, and guide internet enterprises to expand the international market. So what? Internet plus? It will certainly play a decisive role in the future society.
Second,? Internet plus? Characteristics of
First, cross-border integration. ? Internet plus? It is to apply the internet to a traditional industry, promote the development of the industry, and form a new form of economic development with the internet as the infrastructure and implementation tool; Second, innovation-driven. Think about problems with the thinking of the Internet (reducing the dimension, making the Internet industry actively integrate into the entity industry and keeping a low profile), carry out reforms, and give play to the power of innovation; Third, reshape the structure. The Internet of Things, cloud computing, big data and the Internet have broken the original social structure. Ma believes that with information technology and mobile internet technology, many unreasonable factors in the original industry, such as information asymmetry and lack of transparency, can be reshaped through the Internet. Fourth, respect human nature. Ma believes that in the past, many industries were divided into many levels and stages. With the mobile internet, it can be transformed into people-oriented, people-centered, and all needs extend online based on personalized needs, radiating to manufacturing, service and all walks of life; Fifth, connect everything. ? Internet plus? The goal is to connect everything, even if the connections are different.
Third,? Internet plus? Analysis of traditional commercial application
In the traditional business model, most enterprises sell their products through traditional channels such as distributors, wholesalers or retailers, and some enterprises sell directly to consumers by opening direct stores and franchise stores. Generally speaking, in the traditional business model, manufacturers-agents-retailers-customers, products generally need these links to reach consumers, and there are too many marketing intermediaries. What about now? Internet plus? Under this model, the traditional sales channels have been screened and optimized, and the number of marketing agents has decreased. Using the Internet, you don't need to pay for store decoration and distribution, you just need to upload the pictures and basic information of the goods to the server. In these respects? Internet plus? Patterns kill traditional patterns.
Besides,? Internet plus? This model has the following advantages. First, there is no time limit. Compared with the traditional mode, it can be opened 24 hours a day for 365 days, which is unimaginable in the traditional mode; Second, there is no space restriction. With the development of the internet, the earth has become smaller, then? Internet plus? The model faces the global market, and the huge number of customers definitely makes the traditional model far behind; Third, enterprises can promote their products through the Internet, thus avoiding the advertising expenses in the traditional mode; Fourth, the internet enables buyers and sellers to exchange information in time, making it possible to produce and sell without inventory; Fifth, enterprises can conduct internal management through the Internet, so as to realize paperless office, improve information transmission efficiency, save time and reduce management costs. At the same time, enterprises can also connect the company headquarters and subsidiaries through the network, which is conducive to timely response to emergencies. Taobao is? Internet plus? Classic application of pattern. As a large-scale online retail business circle in the Asia-Pacific region, by 20 14, Taobao will have more than 500 million registered members, more than 654.38+200 million daily active users, and the number of online goods will reach 10 billion. 20 14 double eleven, Taobao+tmall turnover once again set a new record, reaching 57 1 100 million yuan. These are unmatched by traditional business models.
Fourth,? Internet plus? development trends
Although the Internet is being deeply applied to production and life, especially ubiquitous computing represented by mobile technology, the development of ubiquitous network permeates all aspects of production and life, economic and social development, but from the current situation analysis? Internet plus? Now it is still in the primary stage of theory, which needs to be implemented. The government may play a leading role in it, put forward construction plans and promote? Internet plus? The realization of. So social enterprises are right? Internet plus? The demand for talents is growing, maybe? Internet plus? Technology will become the number one hot job. ? Internet plus? Vocational training will also rise, mostly for social enterprise training? Internet plus? Genius.
Verb (short for verb)? Internet plus? What should we do in the times?
Let's just say. Internet plus? This is a double-edged sword. ? Internet plus? Times provide us with excellent opportunities for development. Of course, in this process, enterprises that can't follow the trend will be eliminated, and those enterprises that implant Internet thinking will be invincible in the fierce competition. The government has proposed? Internet plus? Action plan, for enterprises, it is necessary to seize this excellent opportunity, change their ideas, transform their own enterprises, use the Internet to serve their own enterprises, learn the experience of successfully transforming enterprises, and take the road of innovation and creation, so as to obtain1+1> The effect of 2. For college students, they should be good at finding business opportunities, going out of the classroom, being good at innovation and creating value with the network. Only college students with courage, imagination and strong ability will be favored by society, create more value and promote the development of enterprises, society and country. College students should develop and improve themselves in these aspects.
Sixth,? Internet plus? Prospect of the times
Although? Internet plus? It's still in its infancy, but? Internet plus? As the development trend of the times, it will eventually mature. By then, the economy of the whole society will be the Internet economy, and the whole society will operate efficiently under the support of the Internet, making people's lives more convenient.
References:
[1] Scholars hotly discuss: mentioned? Internet plus? What concept [N]. People's Daily Online, 20 15-03-5.
[2]? Internet plus? Rebuilding the economic structure of China. Economic Information Daily, 20 15.3.26
[3] Operating products with the concept of Internet [J]. Programmer, 2009( 10).