1. Under the background of cultural globalization, the popularity of foreign festivals is the embodiment of multicultural integration and exchange, and the culture it represents must be respected, but at the same time, our traditional culture should also be innovated through inheritance. Only by constantly exploring the new connotation of traditional culture, looking for new carriers and letting more people know the cultural origin of festivals can we inherit the cultural essence of traditional festivals. Compared with foreign festivals, the festival lacks certain entertainment, romance, freshness and excitement, and the people pay insufficient attention to traditional culture, which leads to the neglect of the festival. How to inherit traditional culture?

Hao Maishou, a professor at Tianjin Academy of Social Sciences, pointed out that the prosperity of "foreign countries" is not terrible, but the decline of "soil" is terrible. He pointed out that there is no shortage of traditional festivals with rich cultural connotations in China. What is lacking is the concept and way of festivals that blend traditional culture with the times. Traditional festivals in China should also keep pace with the times and bring forth the new. We can use "modernization" to develop and perfect some traditional things, but we can't replace tradition with "modernization", otherwise traditional festivals will not be called "tradition". )

Feng Jicai, a writer, stressed that foreign festivals should not be regarded as a scourge, and exotic festivals like Mother's Day can make up for the shortcomings of traditional festivals in China.

Second, the "invasion" of foreign festivals is not an isolated phenomenon. On the one hand, it is the lack of traditional culture and education, on the other hand, it is the influence of western strong culture. Since modern times, the revolutionary attitude towards traditional culture and the impact of western civilization have made the culture passed down to us fragmented, even leaving only some formal things. In the words of Feng Jicai, a writer who has been devoted to saving folk culture, our biggest problem at present is that the context of traditional culture has been broken, which is the most terrible, and this is the fundamental reason why traditional festivals have been deeply ignored.

Third, the defeat of local festivals by foreign festivals is an alarmist under the cultural inferiority. Malinowski proposed in Cultural Relativism that any culture has its value, and the so-called sense of cultural superiority and decadence are often just different observation angles and positions. From news, advertisements and commercial behaviors, it is concluded that foreign festivals are popular and local festivals are ignored, and then the conclusion that foreign cultures have defeated traditional cultures is just alarmist under cultural inferiority.