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Do you have to use models for the master's thesis on tourism quality management?
Not necessarily.

Generally, before optimizing the scheme, first write the concept, then build the model, then find the problem according to the modeling analysis and data analysis, and finally write the optimization scheme. Then there is no need to model in the paper, the key point is whether the workload is enough or not, and whether there is any innovation of your own. As long as there are ten pieces of data to support it, it is best, but there is no need to model it.