introduce

The first chapter is the proliferation of network communication content.

The first section of the current situation of the proliferation of network communication content

One is the dispute of click-through rate, and the network is full of false information.

Second, driven by commercial interests, online pornographic information is rampant.

Third, the management consciousness is lagging behind, and the network junk information is flooding.

Fourth, the venting of extreme emotions and other types of harmful information on the Internet.

Section 2 Conflicts between Network Content Control and Existing Social Order

First, the deviation between network content control and the characteristics of the information society.

Second, the deviation between network content control and industry management concept.

Third, the deviation of network content control from the tradition of "freedom of speech"

Section 3 Conflicts between Network Content Control and Existing Personal Rights

First, the dispute and compromise of network content management.

Second, the collision between online content management and freedom of speech.

Thirdly, the conflict between network content management and privacy.

Chapter II Variation of Network Communication Behavior

Section 1 Changes of Network Communication Scenes

First, the connotation of the concept of situation

Second, the scene analysis of network communication

Section 2 Variation of Network Communication Behavior

First of all, the language of network communication is unconventional.

Second, the individuality of network naming is publicized.

Third, multiple attempts of network role-playing.

Section III Network Alienation and Its Negative Effects

First, the basic connotation of alienation

Second, the basic characteristics of network alienation

Third, the negative impact of network alienation.

The third chapter is the imbalance of network communication effect.

Section 1 Asymmetry of Network Communication Resources

First, the media competition towards cyber hegemony

Second, the status quo and problems of China website

The second quarter, the imbalance of network communication effect

First, the regional differences in network communication

Second, the group differences of network communication

Section 3 Digital Stratification and Its Social Hidden Dangers

I. Knowledge gap and digital divide

Second, the social stratification in the Internet age

Third, the social hidden danger of the digital divide.

The fourth chapter is the value construction of network ethics.

Section 1 Composition and Significance of Ethical Norms

First, the composition of ethical norms

Second, the significance of ethical norms

Section 2 15 Interpretation of the Significance of Main Website Management Norms

I. Internet Industry Self-regulation Convention

Two, the Internet website level column management norms

Three. Provisions on the Administration of Sub-columns of Internet Sites

Section III Main Features and Value Construction of Network Norms

First, the main characteristics of the network specification

Second, the value construction of network norms

Chapter V Mainstream Cultural Guidance in Network Communication

Section 1 Value Orientation of Media Communication

First, the main function of media communication

Second, the main orientation of media communication

Section 2 Issues and Public Opinion Characteristics of Online Media

First, the topic characteristics of network BBS

Second, the public opinion characteristics of online news

Section 3 Network Mainstream Culture Guidance

First, the topic guidance of network BBS

Second, the public opinion control of network news.

Third, the status quo of Internet cafes and its control

Chapter VI Moral Choice in Network Communication

Section 1 The Basic Constitution of Moral Choice

First, the psychological factors affecting moral choice

Second, the social factors affecting moral choice

Third, the adjustment of moral choice process.

Section 2 Moral Choice in Network Communication

First, the psychological characteristics of netizens

Second, the characteristics of the network communication environment

Third, enhance the moral realm of network communication.

Section 3 Network Morality and Global Ethics

First, the main content of global ethics

Second, the global consciousness in network ethics

Third, the idea of the globalization of network morality.

Main references

postscript