Advantages of Procter & Gamble: Multi-brands have strong flexibility, can adapt to market differences, help to increase the market share of products, enhance the anti-risk ability of enterprises, and promote moderate competition among brands within enterprises. Disadvantages:

1. Establishing multiple brands requires advertising for each brand, which requires more advertising expenses, marketing expenses, and personnel costs generated by establishing other departments. Registering a new brand is also a big expense.

2. You can't borrow the strength of your own famous brand, so it is difficult to develop rapidly in the initial stage of brand establishment.