Second, the company's financial innovation development model analysis
The objective requirements of the development of domestic and international economic situation force innovation in the financial field. Innovation is the essential requirement for the continuous development of things. At present, China's economy is developing rapidly. If an enterprise wants to keep pace with the times, it must carry out changes in its business philosophy and system, which is inevitable to meet the needs of the times. Among them, the most important thing is to establish and improve the corporate financial management system that adapts to the socialist market economy and the global economy as soon as possible. Enterprise accounting should be adjusted and deployed according to the current economic situation. In view of the complicated economic development situation at this stage, China's enterprise accounting should seek innovative models suitable for its own development and take advantage of the rapid development of knowledge economy to find a new way. With the change of the focus of the world economy, the focus of enterprise transformation in China has also changed obviously, from labor-intensive industries to knowledge-intensive enterprises, and from product-intensive to technology-intensive. The important problem existing in China enterprises now is that they only pay attention to the financial "hard resources" that can reflect economic benefits, but often ignore the financial "soft resources" that can produce huge economic benefits. This will lead to the unreasonable distribution of resources within enterprises, so in order to meet the needs of economic development, China enterprises should carry out financial innovation according to the new situation, new ideas and their own development goals. The core of financial innovation is to shift the focus of financial work internally. Financial innovation is rich in content and involves a wide range. At present, the symbol of financial innovation is to control the company's financial data, innovate the company's financial investment and financing skills, and innovate the company's financial concept.
(1) From static financial revenue and expenditure records to dynamic financial change control innovation At this stage, in the internal financial management process of most enterprises and organizations, static records of financial data account for the majority, and there is a very lack of mastery of internal variables or dynamic financial indicators of companies or organizations. The recording of internal variables is a part that needs to be changed in the future development of enterprises, and the mastery and control of external variables is a new expansion point of enterprise finance. This expansion can strengthen the company's ability to resist external risks, enhance the liquidity of the company's funds, help the company's own healthy development, help the company understand comprehensive accounting information, and estimate the development trend in international competition. The mastery of data is the basis of financial statistics. For the future enterprise internal financial data statistics, software and hardware should be divided into two parts, namely, dynamic database and static database. A complete record of the changes of all relevant data will play a guiding role in formulating the strategic plan for enterprise development. Perfecting the database is the necessary preparation and foundation for enterprises to win the future information business war.
(II) Innovative companies with investment and financing portfolio skills should make full use of financial leverage through scientific portfolio financing, effectively control financial risks, gain greater benefits for the company, and then promote the enthusiasm of employees by improving employee welfare. In addition to bonds, funds, securities and loans, companies can also choose challenging foreign exchange, futures and options, and use these financial products to effectively maximize capital value and create wealth for the company. But it also bears huge risks, and it is easy to default on huge debts in the investment process. Therefore, here, the author suggests that the financial department of the company make a financing portfolio, and through the calculation of asset-liability ratio, select the profitable wealth management products, carry out the necessary wealth management product portfolio, and hedge the risks. The purpose of doing this is to ensure the maximum play of the company's financial level, the maximum use of funds and the innovative development of the company's finance.
To do a good job in investment innovation portfolio, first, enterprise financial managers must update their concepts and change the single mode of inherent assets investment into diversified investment mode; Change production and management into a mode of paying equal attention to production and management and capital management; Change the single incremental investment model into a model that pays equal attention to incremental and stock optimization and adjustment. "Good combination is king" has been confirmed by the development history of new technology enterprises at home and abroad. Ten years after China's entry into WTO, the market has been gradually liberalized, and enterprises have played an important role in this process. Therefore, on the basis of combining our own conditions, we should actively strengthen the competitiveness of enterprises and learn from foreign business ideas, so that enterprises can continue to grow and develop in the increasingly fierce competition.
(3) The innovation of the company's financial concept is mainly manifested in:
(1) Changes in the concept of financial hard resources. An extremely important influence of knowledge economy on enterprises is to change the resource structure of enterprises and enrich the content of resources. Morphologically, financial resources can be divided into two categories: hard financial resources and soft financial resources. Hard financial resources refer to all tangible resources that an enterprise can use under certain technical, economic and social conditions, including natural resources and capital. Hard resources are fully reflected in the balance sheet of enterprises. The financial resources of an enterprise invest, allocate and operate various specific assets within the enterprise, thus forming the pattern of enterprise financial resources allocation. The mastery of financial hard resources and the change of cognitive concept need to be carried out from within the enterprise, and the cultivation and improvement of personnel quality is the basis for improving financial hard resources. It is necessary to broaden the financial background of personnel, enhance their financial application ability, and move from a fundamental change in concepts and understanding to maturity.
(2) Take financial "soft resources" as the first concept. In China, the definition of financial soft resources is: intangible resources based on intelligence and knowledge, namely knowledge resources and time resources. It mainly includes four aspects: first, market resources, that is, the integration of potential benefits obtained by enterprises through intangible assets closely related to the market; The second is intellectual property rights; Third, the quality of human resources; The fourth is to organize and manage resources, such as corporate culture, management information system and financial structure. These resources have no specific form or clear value in specific financial statements, but they often play a huge role. The profits they create for enterprises are the best explanation, and they have more advantages in helping to enhance the core competitiveness of enterprises. Therefore, the proportion of "soft resources" in corporate finance is 60%, which is also called the soft power of corporate finance. Therefore, financial "soft resources" should be regarded as the first concept, so as to promote the continuous development of enterprises.
(D) Innovative model of financial public relations In recent decades, financial management, enterprises are divided into horizontal and vertical categories, and departments are set up according to different responsibilities, and the relationship between them is loose. In the past, China did not understand the corporate culture, the importance of CIS and the maintenance of public relations. With the development of economy, China has participated in the international market. With the advent of the information age, new international academic information is flooding companies and organizations. What we need to do is to learn how to deal with the crisis when we meet the new situation of rapid economic development. People's management is often neglected in financial management, and the accounting department is always incompatible with other departments. This is the reason why accounting and authority have been opposed for a long time in the internal relationship of the company. This "strange circle" phenomenon is inevitable. We should face it bravely, open our minds and come up with new ideas and methods to solve this problem. Therefore, the problem of financial public relations in the new era must be solved. Domestic scholars have a classic saying that can cover this point: "Financial public relations is a science. If machines and materials are high-tech, then the brain and spirit, attack and persuasion are even more high-tech. " This fully shows the importance of public relations in enterprises, mainly to strengthen the communication between accounting departments and other departments, including internal and external communication. Internal members mainly refer to all employees, including employees at the same level, junior employees and senior employees, while external members mainly refer to some stakeholders, such as corporate equity investors, bank credit commissioners, insurance companies, environmental protection personnel, local municipal departments and potential investors. Therefore, strengthening the establishment of public relations innovation mode in financial management is conducive to the communication and coordination between enterprises and all parties, not only winning preferential loans and delaying payment of payables without damaging the company's reputation; You can also get financial subsidies, public opinion support and the trust of public investors, so that the funds needed for operation can be raised smoothly, expenses can be reduced, income can be increased, and enterprise development can be accelerated.
Three. conclusion
There are still many places that need to be changed in the future development of corporate finance in China, which need to be explored and studied by many scholars. First of all, the particularity of China's financial problems is caused by too many administrative factors, and it still takes time and policies to get rid of the "strange circle" of China's financial management; Secondly, the professional ethics of the accounting industry is also the key. In the future, whether the supervision and management of China's accounting industry can shift its focus to the moral quality of personnel should be an important change from the original "hard power" to "soft power"; Thirdly, the public relations management between the financial department and other departments within the company, because the accountants deliberately raise their position by virtue of the advantage of capital control, has caused a bad influence within the company and narrowed the good communication channels within the company, which is also an important reason why the visibility of the company's corporate culture cannot be fully exerted. The motive force of domestic accounting development is still there, but the obstacles are complex and need to be broken through one by one. The reform of China's financial innovation development model will bring great benefits for domestic enterprises to participate in international competition.
References:
[1] Luo Dianwu, Teng Huafeng and Sun Conggen: Analysis of the Particularity and Success Factors of Modern Enterprise Financial Innovation, Business Economy, No.2, 2004.
(Editor Du Chang)