The right of commercialization is the right of image commercialization.

1993165438+1October, the World Intellectual Property Organization summarized "image commercialization" as the adaptation or secondary utilization of the main personality characteristics of the original role by the creator of a virtual role or a real role or one or more other authorized parties. By linking the role with different goods or services, consumers use their familiarity and love of the role to buy goods or services.

Merchandising right is similar to intellectual property rights, but it is different from intellectual property rights. Let me tell you the general idea. For example, if someone uses the characters in the cartoon Pleasant Goat and Big Big Wolf to make another movie, there is no doubt that he has infringed the intellectual property rights of the original work, which is clearly stipulated by our laws. However, if someone else uses the image of Pleasant Goat to make a lollipop in the shape of Pleasant Goat, it will be difficult for the original obligee to defend his rights. Why don't you defend your rights? It involves the shortcomings of China's copyright law, trademark law, design patent and anti-unfair competition law. You can read my paper, there are too many words. I won't repeat it here. You can go directly to Baidu's "On Intellectual Property Protection of Animation Images", which involves the issue of merchandising rights. If you write a paper, you can learn from it. But don't copy too much, because the teacher will test the similarity of your paper.

Besides, if you can't, just ask me. I'm relatively free recently.