The evaluation and analysis of e-commerce platform can belong to the research direction of e-commerce, specifically, the analysis of user experience, consumption behavior and social network of e-commerce platform. By analyzing the evaluation data of e-commerce platform, we can study consumers' behavior, purchase intention and decision-making, and also discuss consumers' evaluation of e-commerce platform from the aspects of attitude, satisfaction and word of mouth. These studies are of great significance for improving the user experience and market competitiveness of e-commerce platforms.