As a children's book that adults also love to read, Harry Potter has all the attributes needed for a "magic story", and it has also undergone an extremely pleasing and surprisingly wonderful treatment in synaesthesia. Finally, it has not been missed by the media, so the world can easily be divided into muggles and wizards ... its popularity is a typical representative of the global spread of American business culture. On July 2 1 the day before returning to the source of Harry, the seventh and last Harry Potter series novel Harry Potter and the Deathly Hallows was released worldwide. Publishers and sellers expect it to break the previous sales record of this series of novels. There is a myth behind every popular phenomenon, especially for Harry Potter. From 1997, in a short period of ten years, this witch fairy tale, which was repeatedly rejected at first, became the best-selling literary work in history and created the greatest wealth creation legend in modern literary world. Of course, Harry Potter is not only a publishing myth, but also a cultural phenomenon at the beginning of 2 1 century: the debate about its literature, religion and values has been endless for ten years. How did the Harry Potter phenomenon come about? If we go back to the source of the Harry series and see why it can flow out of the vast fountain of wealth in the future, there is an unavoidable basis, that is, there is a story at the source. A story that people from many different countries, races, languages, cultural backgrounds and even education levels like to watch and read. First of all, the magic story with the fountain of wealth will be a relatively easy story to read, and readers don't need to use any brains when reading. Some small obstacles are possible, and sometimes they can stimulate readers' curiosity and desire to explore. Secondly, like many western "magic stories", Harry Potter also chooses the protagonist's inner struggle, choice and growth in the face of dark temptation as the theme. As Harry grew up, his power grew bigger and bigger, and his inner struggle became more and more fierce. "Voldemort" is his sworn enemy, and their contest is getting more and more cruel, but somehow he also feels the similarity between him and Voldemort and the great temptation of the other party to himself. He grew up in such a state of mind. Thirdly, Harry Potter makes readers feel a kind of synaesthesia pleasure through a kind of "imagination around them". It can be said that most of the contents related to imagination in the magical world of Harry Potter are hardly original by Ms. Rowling. However, in the process of recreating these imaginations, Ms. Rowling adopted a unique technique, which made it quite easy for readers everywhere to have synaesthesia when reading Harry Potter. Who hasn't been fooled by classmates; Who hasn't been growled by parents; Who doesn't want to take a sketch pen when reading writing homework? Aren't these experiences and wishes experienced by everyone and secretly hoped by everyone, no matter how old the reader is? Don't underestimate this treatment of imagination, it makes the magical world of Harry Potter closer to our daily life, and most of the things mentioned in it can be easily felt and understood by us when reading. Imagining the things around us is easy to gain public synaesthesia, but it will challenge the author in keeping the imagination interesting and novel. From this perspective, Rowling is a very rare success. The first good story of Harry Potter has been rejected by eight publishing houses in a row, which is naturally the foundation, but to become a super phenomenon, the success of Harry Potter should be attributed to this era-globalization is the decisive factor to realize it. Harry Potter is written in English, promoted by American capital and American marketing. Harry Potter and the Sorcerer's Stone, the first book of Harry Potter, was rejected by eight publishing houses before it was published in Britain. Finally, Bloomsbury Press accepted the manuscript and printed it as 1997. Rowling, the author, got a manuscript of only 3000 pounds, and a piece of advice, don't expect to make a fortune by writing books in this life. Only 500 hardcover books were printed in the first edition. Although it continued to be slow, it was far from becoming a worldwide phenomenon in the first two years. It was not until American capital intervened, published in the United States, and boarded the American bestseller list that it attracted the attention of the whole world. America is not only a transit station, but also an engine. The first edition of Harry Potter and the Sorcerer's Stone has now become a treasure in the collection circle. Recently, a book was sold at a high price of 9000 pounds on the British auction platform. Writer Rowling also quickly surpassed the Queen of England and became the richest woman in Britain. Rowling certainly has money, but American companies are the biggest winners. Scholars Press bought the American copyright of Harry Potter for the first time, and only spent 10.5 million dollars. The first four films of Harry Potter have earned $3 billion at the box office, and they have all entered the list of the top 20 films. It is estimated that the total box office of all seven films will be as high as $654.38+00 billion. Suddenly, I looked up and found that the whole world was reading the same book, watching the same movie, singing the same song and even speaking the same language. In a sense, globalization means Americanization. When it comes to cultural products, it means English, Hollywood and American values. Children are the best channel to break the cultural fetters. The impact of globalization on the publishing industry means that the tastes of readers all over the world are rapidly homogenized, that is, Americanized. In Catholic countries, the Arab world and most Asian regions, witchcraft and wizards are not traditionally popular literary themes, and the gloomy theme of Harry Potter is not the specialty of children's literature, but globalization has swept away the traditional obstacles in these regions and made it a best seller in these regions as usual. Harry Potter also creates a * * * reading atmosphere. Just like the story divides human beings into wizards and muggles, people who have read Harry Potter also have a secret sense of identity, and it is easy to create their own small world, which muggle adults are mostly not allowed or allowed to enter. A survey in the summer of 2006 showed that more than half of American children aged 5 to 17 said that they had never realized that reading was interesting before they came into contact with Harry Potter. The length of children's books is no longer a problem. Children find that they are fully capable of reading thick and long books. This has almost completely changed the values of children's book publishing industry. This is probably because Rowling wrote the outline of the book more than ten years ago, and has been steadily advancing in strict accordance with this thread since then. Therefore, from the beginning of the first book, a huge and gorgeous heterogeneous world was built. Whether it is a character or a prop, love and hate have their own complicated past lives, and once young readers slip into them, most of them are difficult to extricate themselves. Harry Potter has broken more obstacles than these. It leveled the boundaries between gender and even age, and not only won the favor of both boys and girls, but also attracted many adults. Magic literature did not begin with Harry Potter, but it seems to be the only masterpiece that sets the story in contemporary America, not in the Middle Ages or the fictional "Middle-earth". This is another reason why it is easy to be accepted by more readers. Children are the receiving group with the least obstacles, and also the readers who are most susceptible to word-of-mouth effect. Compared with adults, children are less bound by culture and have more time to gather and communicate. When the children around you are talking about Harry Potter, it is even harder for you to refuse to join them. The natural need for a sense of community makes groups of children and their families become new consumers of Harry Potter and its derivatives. This is another manifestation of globalization.

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