The phrase "I'm from Zhu Jiayu, Zhangqiu" by Zhu Kaishan, the hero of "Eastward Advance", has become the most frequently used phrase in the tourism craze in Zhu Jiayu. Since the hit of "Braving the Guandong", more and more tourists braved the cold to visit ancient villages and look for the hometown of "Zhu Kaishan" in Zhu Jiayu. According to statistics, from the third day of the first month to the sixth day of the first month, the ticket revenue in Zhu Jiayu exceeded 20,000 yuan, and the passenger flow exceeded the neighboring Baimaiquan scenic spot for the first time.
Zhu Jiayu, known as "the first ancient village in Qilu and the specimen of the settlement in the north of the Yangtze River", is a typical mountain village in northern China and the only "famous village of Chinese history and culture" in Shandong Province. Zhu Jiayu has been prosperous since the Ming Dynasty. Despite the vicissitudes of more than 600 years, the original ancient bridges, ancient roads, ancient temples, ancient houses and other buildings are still preserved. There are nearly 200 ancient buildings, 99 stone bridges and 66 Jing Quan, which are known as the "Living Encyclopedia of Northern Mountain Villages in China". In 2002, Zhu Jiayu was developed as a tourist attraction project by the local government. In 2004, Luneng Group took over the project and built Zhu Kaishan's hometown in Zhu Jiayu before the filming of "Braving the Guandong", which naturally became the location of the Shandong part of the "Braving the Guandong" crew.
"This year we plan to invest 1 100 million yuan for the construction of scenic spots and the restoration of some ancient buildings." Liu Kejun, general manager of Luneng Zhu Jiayu Project Company, said. At present, both Shandong Province and Heilongjiang Province intend to turn the courtyard of Zhu Kaishan, the protagonist of TV series, into a tourist attraction and carry out related development. /kloc-On October 26th, the Propaganda Department of Shandong Provincial Party Committee specially held a forum on "Braving the Kanto" and building Zhu Jiayu's tourism brand, and decided to take the popularity of "Braving the Kanto" as an opportunity to slogan "Seeing the Kanto" and "Traveling to Zhu Jiayu" to build Zhu Jiayu into "Zhouzhuang in northern China" from four aspects: tourist routes, scenic spot construction, Shandong cuisine and tourist handicrafts. On February 14, relevant leaders of Zhangqiu City went to Zhu Jiayu to make a special investigation on how to build a tourism brand in Zhu Jiayu and promote the investment promotion, tourism economy and cultural industry development of the city.
In addition, Heihe City, Heilongjiang Province also has the idea of building "Jia Zhu Courtyard". Relevant parties in Heihe expressed their hope to turn Jia Zhu compound into a new base. As the shooting location of "Braving the Guandong" is far away from the urban area, they are planning to transplant the houses and props built for shooting to the vicinity of the film and television city to form a new tourist spot and shooting base.
It is reported that at present, Zhu Jiayu Scenic Area is negotiating the trademark right of Shandong cuisine with the crew of "Going to the East". The scenic spot plans to register its trademark, build Shandong Hotel, and speed up the construction of the theme park "Going to the East". According to Liu Kejun, the line "I am from Zhangqiu, Zhu Jiayu" was specially added at the request of the Propaganda Department of Shandong Provincial Committee. In order to achieve unity with film and television works, the place name Zhujiazhuang in TV series was once renamed as Zhu Jiayu.
In the past, there were many modes of developing local tourism with the help of film and television works, such as Kangxi Empire, Liu Laogen, Tieling Longquan Villa and Shanxi Jinzhong Qiao Family Courtyard. In this regard, people concerned said that it is desirable to let literary figures find their true belonging and develop tourism economy with the help of the historical context of film and television works and real tourist attractions. However, in the operation mode, only by being close to reality and planning the development of scenic spots according to the market positioning system can we ensure the sustainable development of a scenic spot. It is impossible to bring sustained prosperity just by restoring a residential building and building a shooting location.
It is understood that at present, there are still some problems in Zhu Jiayu Scenic Area, such as inconvenient transportation, short routes of tourism products and serious damage to some old houses.
How to solve these problems, make tourism and culture "marriage", give full play to the "cultural" advantages of scenic spots, let tourists broaden their horizons and increase their knowledge during their play, and make the popularity of scenic spots "hot" is a subject that Zhu Jiayu, an ancient village, needs to challenge.