Status quo: Due to the novel coronavirus outbreak in China in 2020, the number of domestic tourists decreased in the first quarter of 2020. In order to prevent the spread of the epidemic, people were isolated in China and travel to the United States was reduced. In addition, with the development of foreign epidemic situation, the inbound and outbound tourism market will be greatly impacted. Since 2020, the global and China tourism markets are facing a severe situation.
Research significance: Tourism is a sunrise industry, and vigorous development is conducive to the improvement of environmental quality. On the other hand, it can promote economic development, create foreign exchange income, expand the degree of opening to the outside world, strengthen cultural exchanges and promote social peace.
2. Analysis of the current situation of tourism market
The overall situation of the three major tourism markets is 1. Judging from the three indicators of inbound outreach, domestic organizations and outbound organizations, inbound tourism accounted for 6%, which was flat year-on-year; Domestic tourism accounted for 72%, a year-on-year increase of 4.35%; Outbound tourism accounted for 22%, down 12 percentage points year-on-year. Number of people in the three major tourism markets in the third quarter 2. Judging from the three indicators of inbound outreach, domestic organizations and outbound organizations, inbound tourism accounted for 8%, up 33.33% year-on-year; Domestic tourism accounted for 6 1%, up 3.39% year on year; The outbound tourism market accounted for 3 1%, down 1 1.43% year-on-year. People in the three major tourism markets in the third quarter-God. Regional situation. 20 17 in the third quarter, the top ten regions of the three major market organizations (outreach) of travel agencies were Guangdong, Jiangsu, Shandong, Hunan, Zhejiang, Fujian, Liaoning, Shanghai, Shaanxi and Hubei from high to low.
3. Present situation analysis and forecast analysis of tourism.
People think that the development trend of world tourism is as follows:
1. Diversification and popularization of tourism. The different purposes of tourism make the leading sightseeing tour diversified, such as business exhibition tourism, cultural and religious tourism, characteristic tourism, emerging high-end tourism and so on. Moreover, tourism is no longer a high-consumption activity, but has entered thousands of households as a daily life.
2. Culture is a new bright spot in the development of tourism. The cultural function of tourism itself is inherent. Tourism is an enterprise that produces culture, manages culture and sells culture. In essence, tourists are buying culture, consuming culture and enjoying culture.
4. Tourism prospect analysis
202 1 grasp the ups and downs and take the initiative to attack.
Some time ago, I put forward five words in Difficult to Speak: Tong, Ding, Shen, Paste and Sticky. Among them, sticking, sticking and deepening are things that the market should pay great attention to.
First of all, PAM. Pan-tourism, pan-thinking, based on the main business, beyond the traditional field, expand the scope of business.
Second, set. Plan the future. Relocation adapts to the normalization of epidemic situation.
Third, deep. It is necessary to deepen the market and form attractiveness by professionalism.
Fourth, paste. Close to demand, close to market, close to culture and finally close to human nature.
Fifth, stickiness. Increase customer stickiness.
Doing these things well is much more reliable than pressing the cost.
In the difficult period of tourism, as an expert, we must stand in the customer's perspective and help customers get rid of limitations, which will increase the stickiness of customers.
We still need to work hard this year. We should grasp certainty in the process of uncertainty and control change in the process of change. It will never be smooth sailing, and it is impossible at ordinary times.
There is a black swan in 2020, and there is no black swan in 202 1. We can estimate the difficulty of 202 1. There are ups and downs in difficulties and ups and downs in opportunities. Grasp the ups and downs, and you can grasp the initiative.
5. Tourism development forecast
202 1 is the first year of the 14th five-year plan. Tourism has gradually recovered, the production and operation of tourism enterprises have improved, and tourism investment has maintained a rebound momentum.
(1) Tourism enterprises are expected to continue to improve. Tourism is expected to continue its recovery and growth trend. However, the pressure of domestic epidemic prevention and control still exists, the recovery of contact and cluster tourism consumption lags behind, and the problems of unbalanced tourism recovery and weak foundation are still obvious.
(2) The evolution of new tourism formats has accelerated. Online and digital accelerate the expansion to more tourist scenes.
(3) The positive factors of the release of the seven major data. The population of China is1400 million, and the middle-income group exceeds 400 million. The education level of the population has improved significantly, and the trend of population mobility and agglomeration has become more obvious. The demographic dividend is changing to the demographic quality dividend. As the largest domestic tourism market in the world, it has great development potential.
; One old and one young has become a hot spot in the market. The ratio of American children to China's elderly population has increased. While the potential of birth policy is fully released, aging has become a long-term basic national condition in China. Study tour, parent-child tour, old-age tour, convalescent residence, etc. It has broad market prospects.
(5) Happiness industry and tourism are deeply integrated. People's demand for quality, convenience and customized life is rising, and tourism is further integrated with happy industries such as culture, sports, health and old-age care.
(6) Carbon neutrality promotes the development of green tourism. The realization of the dual-carbon goal will bring about the structural adjustment and development transformation of tourism, thus promoting the development of eco-tourism, green tourism and low-carbon tourism.
2065 438+00-2065 438+02 Hainan Island is a famous tourist attraction at home and abroad. Its advantages in tourism resources are: it has a tropical monsoon climate and is deeply influenced by the ocean. There is no heat in summer, no cold in winter and abundant precipitation. Abundant animal and plant resources are the best preserved places in China. This is a primitive tropical rainforest, where thousands of animals live freely.
Where ethnic minorities live together, they all have their own unique national culture;
There are many cultural monuments and revolutionary memorial sites; Just like the natural resources investigated here, natural resources are substances and energy that exist in nature and can provide welfare for human beings.