"Guangzhou has five seasons. In addition to spring, summer, autumn and winter, there is also a chaotic season. The weather is random, and so is the temperature. Look outside and wear everything. " On the way to Pazhou Convention and Exhibition Center, Didi turned on the air conditioner and pointed out the window.
At the closing moment of 2020, Guangzhou vigorously exudes the last residual heat, trying to warm the land that has been shrouded in cold winter, at least looking as colorful as her name.
As the last large-scale auto show this year, Plaza Auto Show shoulders the heavy responsibility of China auto market. From then on, China Automobile will bid farewell to the "scale growth" in the 13th Five-Year Plan period and enter a new stage of high-quality development in the 14th Five-Year Plan period. A "new" word has also become the main theme of this auto show.
People are always used to looking forward to a better tomorrow at the end. Before welcoming "new technology, new life, new era", everyone should learn to say goodbye, learn to accept the anxiety before dawn, and learn to look at "them" who have gone astray in various uncertainties objectively.
"No bright spot may be the biggest bright spot of this auto show." "Maybe it's a good thing. The auto show is really not as tired as before. I'm actually very comfortable in this state." "I really don't have any impressive memory points." ...
Indeed, from the moment when the auto market stopped growing at a high speed two years ago, the busy media began to talk about "cold and cheerless". As a witness, participant and recorder of the automobile industry, we should not create a "cold" atmosphere for the automobile market and the auto show, but should look at the China automobile market with a more rational attitude, seek upward strength from the gap, and open the fog to find the dawn of guiding direction.
Some auto shows are not just "cold and cheerless"
At 7: 30 in the morning, there was a long queue at the entrance of Pazhou Convention and Exhibition Center, and the busyness and excitement of the past began to rise in this crowded place.
At this year's Guangzhou Auto Show, although there were as many as 980 cars on display, more than 200 more than the Beijing Auto Show, there were only 38 first cars in the world and only 20 concept cars, which means that there are very few heavy models with news attributes, and most of the products are sold to terminals.
Different from the past, from the first day, whether it is a joint venture brand, a luxury brand or a self-owned brand, just after the press conference, the sales of 4S stores in Guangzhou came to the booth with an ipad.
"We have been preparing for it since more than a week ago. We will vigorously promote sales at the auto show. Generally speaking, there will be various activities, and we also want consumers to have more discounts. I also ask customers to wait until the auto show to see the order they placed last week. " Sales introduction of Buick booth.
"Today, Buick has no meeting activities like other brands. Our sales arrived early. There will be activities tomorrow, and there will be that kind of model walking on the runway tomorrow. " Indeed, apart from the scattered media with several licenses, the Buick booth without a press conference is somewhat deserted, and the larger booth area is even more deserted.
"We are not worried. After all, today is usually the media. The supervisor also told us that we should try our best to cooperate, and then there was a big fight on the public day. "
Not only Buick, but also Volkswagen China, including FAW-Volkswagen, SAIC Volkswagen and Volkswagen imported cars, did not have a decent press conference. Except Jaguar Land Rover, almost all the 6. 1 exhibition halls are Volkswagen brands, such as Volkswagen, Jetta and Skoda. If there is a popular pedestrian flow map,165438+1Hall 6 on October 20th is definitely not the hottest.
Although? ID.4？ Curly hair, ID.4? X, brand-new CC hunting suit, Touareg eHybrid, Tiguan X, brand-new digital golf and Wei Ran are dazzling enough, but only brand-new CC can be regarded as the meaning of "new" in the theme of this auto show. However, when consumers walk into Pazhou Convention and Exhibition Center and vote with their feet, the reality will let the outside world know why the public always occupies the largest area.
One day later, on the professional audience day, the media who stayed at the scene to supplement the material lamented: "The public may be an indestructible belief in China."
There are many brands without press conferences, but some brands may not be as lucky as Volkswagen and GM. "There is nothing busier than holding a press conference. There are many old and new friends coming, and communication and reception are still important. " The staff of Dongfeng Da Yue Kia introduced to BC reporter. In fact, after K5, Kia's new products will wait until next year. At this year's Guangzhou Auto Show, how to promote the sales of existing products is the direction of their efforts.
The epidemic caused several auto shows to be postponed, which inadvertently disrupted the spread rhythm of some brands. At this point in time, they just want to sell more cars. It is worth noting that the two brands with the largest sales volume in China chose the same way, as did Volkswagen and GM.
They know exactly what they want. No matter how much pen and ink the outside world tries to label the Guangzhou Auto Show as "cold and cheerless", when the curtain falls, the sales volume speaks for itself.
Some people leave, others come on the waves.
Miss the press conference, miss the brand, when the auto show is no longer lively, the so-called "cold and cheerless" will follow. But for old Chen Lai, this year's auto show is particularly busy.
"We are responsible for the booth construction of Jaguar Land Rover this year, and those over there are also helping and answering by the day. Work overtime for more than 30 hours. " The day before we visited the museum, the exhibitors who came and went caught our attention.
"I have never seen some brands I have done before. I don't know why this year. I think it is sloppy to do anything. Fortunately, the reward has risen a lot, and it is not white. "
As Mr. Chen said, more and more brands have disappeared from this year's Guangzhou Auto Show. Renault, Lifan, Zotye, Cheetah, Mustang, Hanteng and Haima, the regulars in the past auto show, have already quietly left. Since Beijing Auto Show, JAC has existed in the name of Si Hao, and it is difficult to see JAC again in the future.
In addition to the weak independent brands, the new forces of making cars are also shuffling, and the auto show is the best test for the new forces. The once noisy future, Lindsay, Baiteng and the Yangtze River are all lonely now, and the surviving enterprises are beginning to know how to cherish them. There are only Weilai, Ideality, Tucki, Weimar, Gaohe and Zero Run in the new forces camp.
It should be noted that compared with traditional enterprises with deep pockets, they are just a piece of tofu occupying the horizontal or vertical position of the exhibition hall.
"I can't leave. The walkie-talkie has been sent out this year. I want to stay at the booth all the time just to prevent someone from pulling banners at the auto show. This year's spontaneous combustion has already burned a shadow. " A new army staff officer said helplessly.
Whether it is a traditional car company or a new force, their departure, from Cliff's sales report, from the unpaid court documents, and even from the flashy PPT, has long been doomed. Being eliminated in the cruel market competition is like natural selection.
In the sad memory, we should also see that elimination is the process of optimizing and integrating the domestic automobile market, and the appearance of latecomers also gives the automobile industry more possibilities.
At the Beijing Auto Show, Huawei's "ambition" shocked domestic and foreign auto suppliers. At the Guangzhou Auto Show, Iflytek decided to take the lead. The day before the auto show, Iflytek officially announced "Flying Fish OS? MATE202 1 ","Feiyu Intelligent Assistant MM202 1 "and" Feiyu Zhiyun 1.0 "three core vehicle networking system solutions.
Liu Junfeng, Vice President of Iflytek and General Manager of Smart Car Division, gave a set of ten-year data of Iflytek's automobile business. This set of data clearly shows that Iflytek has completed the delivery of the 1200+ pre-assembly project, more than 90% of China's joint-venture self-owned brand passenger cars are made of Iflytek products, and the shipment of on-board intelligent products exceeds 25 million.
Like Huawei, Iflytek also aims at an extremely important part of the automotive aftermarket. But "new technology" also represents a "new era". Compared with the elimination of marginal car companies, their rise is extremely important for the whole automobile industry.
Under the new trend of digitalization, intelligence and electrification, if China enterprises can become an indispensable part of the industrial supply chain in the new automobile era, the phrase "overtaking in corners" is not just an imagination, but a real foothold.
Some people go, some people wave. On the big stage of Guangzhou Auto Show, the drama of "Farewell the Old and Welcome the New" is constantly staged. Going back too much, it is inevitable that you can't see the road ahead clearly.
Battle of architecture
Regarding the new life, Volvo invited the new generation singer Hua Chenyu, hoping to have a good interpretation of its first pure electric vehicle. As a result, not many people can name Volvo's new products on three floors. Speaking of which, the appearance of Hua Chenyu adds a lot of color to the Guangzhou Auto Show.
Coupled with the presence of Mabel Yuan, Zhang Weili, Liu Xin and other stars, although there was no such grand occasion as a fairy fight, at least the taste of the auto show came back.
About the familiar smell, you may taste more at BBA's booth. They are almost the brands that are most willing to "stick to the rules". In addition to some innovations made by Mercedes-Benz at the exhibition for the release of the new Maibakh, BMW and Audi are still on track as always. Coincidentally, BMW also released a pure electric vehicle iX3.
The word "new" of "new energy" inadvertently echoed the theme of this auto show.
Yifeng's and Guangfeng's leap-forward double-yellow eggs add another fire to the already white-hot joint-venture brand mid-size car market, but perhaps they have different understandings of the word "new energy". Honda and Toyota China have not yet launched decent products except hybrid models. The newly developed oil-to-electricity dual-point exchange products are even unwilling to use Honda LOGO, so they "deceive themselves" by taking joint ventures and independent thinking.
It is worth noting that Dongfeng Nissan, the same host, has given the greatest sincerity in the transformation of new energy. In addition to the original pure electric Sylphy, at this auto show, the pure electric crossover model Ariya, which has been unveiled in Beijing, occupied the stage C. On the cherry blossom booth, it seems that Nissan hopes to start looking for a new spring in the China market.
For independent brands, new energy is the most important link under the purpose of "overtaking", whether it is turning corners or changing lanes. Just like the independence of Guangzhou Automobile Aian, the independent exhibition of SAIC R brand, Changan's attack on high-end UNI-K ... China brand has started a new round of rising period.
From the examples of LECK and WEY, technological breakthrough is an indispensable part of brand rise. If you want to test the brand again with "new energy" as the incision, technology is an unavoidable hurdle.
As a result, "architecture" and "platform" have become the most frequently mentioned words in various interviews at this auto show. FMA architecture of FAW Pentium, GPMA of global platform modular architecture of GAC Chuanqi, Lemon platform of Great Wall, tank platform, pure electric ME platform, Geely CMA super matrix, seasky architecture, and Changan "Ark" architecture. ...
"It just sounds very powerful, but to be honest, even if I enter the factory, it is difficult for me to see the technical barriers behind these difficult words of my own brand. The role of Shantou is greater than technology. " Talking about the topic of architecture, a media colleague said frankly.
Indeed, it seems that overnight, all the technologies of independent brands have achieved a great leap forward and made great achievements in the architecture platform. Whether it is true or not, what is certain is that after the Guangzhou Auto Show, there will only be more and more such words. Perhaps, there will be more architecture platforms in product comparison in the future.
In 2020, the automobile industry has been afraid, lost, confused and uneasy. Perhaps only in this farewell and rebirth can we see hope. Guangzhou auto show, go back when you should, and come when you should.
Text/yellow
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.