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What are the marketing strategies of furniture online shopping entities?
Everything starts from the consumer's point of view!

1. consumers' understanding of furniture

Consumers are not manufacturers or operators of furniture, and their understanding of furniture is definitely incomplete and unprofessional. According to the current market situation, consumers will have two preliminary judgments before buying furniture: First, what is the qualification and credibility of furniture operators? With the guarantee of credibility, consumers can choose to buy (or order) their favorite styles according to their "purchasing power range". Therefore, it is necessary to decide whether the purchase step can be shaped-1. Good reputation and bad reputation →2. How much to buy (price, price equals quality and grade) →3. Style and color.

These three-step management methods are exactly what all operators strive for perfection, and this "perfection" has always been the critical point for operators to reach the limit in the competition. Efforts from this aspect have little effect and significance.

Many times, people will bargain for a dollar or fifty cents when they buy something. Many times, they don't care about this one yuan and fifty cents, but because they don't want to be "slaughtered"! If you spend an extra dollar, consumers will be very unhappy if they feel slaughtered by the merchants; Spend more 10 yuan, if you think it is reasonable, consumers will feel very happy. Some people can spend tens of thousands of dollars to donate, and they will never be slaughtered when they consume, even if it is only 1 yuan. Because in everyone's subconscious, they like to take advantage and refuse to be cheated.

If you want to increase sales effectively and quickly, you must make consumers feel that buying your products will take a big advantage!

How to establish the sales channel of furniture market?

The particularity of the furniture market makes it not have a wide range of sales channels like tobacco and alcohol, but only a few sales points such as furniture city and chain stores. In a sense, the sales channel of furniture is infinitely close to zero, which limits the contact between goods and the masses, thus greatly affecting sales.

Try to develop and establish this sales channel. (trying to take a path that no one else has taken)

In fact, I don't know anything about furniture. I look at the furniture market from the perspective of the general public. I don't think it's very important to know. The important thing is that as an operator, you must do more than others and give consumers a reason to choose you.

Those who are sincere will elaborate. If you are the one, I have both ideas! If you are the one! If you are the one! If you are the one! If you are the one!

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