First, the curtain trap of public relations misunderstanding

Curtain mode can isolate information and space.

From curtain mode to screen mode.

Now it's keyword communication. Only keywords can cross the net. It is difficult to keep a secret in screen mode.

Second, the flower basket trap of public relations mistakes

Flower basket strategy, touting type.

Empathy creates a sales miracle.

Economics consists of supply and demand.

Products should be sold from the perspective of demand, not just from the perspective of supply (function). Demand economy, even if you experience economy.

From another angle, open up the market.

A stroke of genius under the experience economy.

Experience economy reevaluates your products from the perspective of consumers.

Experience economy makes demand have no upper limit.

Product economy is dominated by the logic of suppliers; Experience economy, new economy and internet economy are all led by demanders' logic.

Maslow's theory of psychological needs. Physiological needs, security needs, belonging and love needs, respect needs and self-realization needs.

Fear is the longest lever, because we must guard against uncertainty. (Safety requirements)

360 applies theory to the extreme.

Beware of the flower basket trap under the experience economy.

Third, the horn trap of public relations misunderstanding

Capturing the channel was a mistake.

Diversification of communication channels in the internet age.

The more advertisements, the lower the value.

The traditional model is to make wedding clothes for others.

With the maturity of the Internet, the transaction cost of channels is decreasing on a large scale.

Value always flows in the value chain.

Fixed channels are becoming less and less valuable, and the industry value is upstream.

Whoever owns the core resources of content creativity will become the core leader of industrial chain value.

Content is more important than anything else. Public relations is content-oriented.

Dissemination of original content.

Turn a case information into public information and become a typical case.

Keywords are easier to spread.

Where there is value, there is a solution.

Original content is more effective.

Content dissemination is more effective.

High-quality content can achieve maximum dissemination.

Fourth, the mask trap of public misunderstanding.

Fame is like a balloon, it will burst at the press of a button.

Hidden dangers emerge in an endless stream in the Internet age.

The higher you lift, the harder you fall.

He who enjoys fame without practice will have a strange disaster-Zeng Guofan

Leave yourself a little defect. Take off the mask and return to yourself.

Actively create a defect for yourself. Always grounded.

True colors represent safety.