1, on the core competitiveness of enterprises
2. Research on hot issues of modern management theory.
(1) Study on Learning Organization
(2) Enterprise team management
(3) Research on entrepreneurs and professional managers.
(4) Project management
(5) Research on enterprise alliance.
3. Research on consumer behavior.
4. Modern business negotiation
5. Research on incentive theory.
6, the research of leadership theory
7, organizational development and change
8. Research on corporate culture model
9. Research on the operation of "extended enterprise"
10, Study on Synergy Effect of Enterprises
1 1, Research on Enterprise Intellectual Capital
Problems and Countermeasures of Brand Extension
13, overcoming the phenomenon of "cloning companies"
14, large enterprise organizational process design
15, Value Chain Design of Multinational Operation
16, value chain analysis in industrial chain
17, analysis of black household appliances industry after China's entry into WTO and enterprise countermeasures
18, Research on Enterprise Competitiveness
19, the guarantee of China's economic security under the new situation
20, the influence of network economy on modern enterprises
(B) the direction of marketing reference topics
1, Enterprise Marketing Network Construction and Management
2. Marketing organization design and reengineering.
3. Commercial housing marketing planning.
4, customer relationship management issues
5. Case analysis of domestic and foreign marketing management innovation.
6. Research on the theory and application of online advertising.
7. Research on the application of customer relationship management.
8. Application research of network marketing.
9. Research on the application and mode of e-commerce.
10, Discussion on high-tech industrialization
1 1, brand strategy discussion
12, Discussion on Advertising Creative Strategy
13, various market research reports
14, various marketing planning schemes
15, on e-commerce and network marketing
16, on relationship marketing and building customer loyalty
17, on professional ethics in marketing behavior
18, enterprise marketing in the era of knowledge economy
19, the marketing strategy of small and medium-sized enterprises
20, SME e-commerce development strategy
Business Administration Graduation Thesis Reference
1. On the Motivation of Enterprise Growth and Development
2. Study on the driving force and mode of enterprise strategic change.
3. Research on strategic change of small and medium-sized enterprises
4. Research on dynamic capabilities of enterprises
5. Price competition and non-price competition strategies
6. Analysis of the success or failure of enterprise strategic change
7. Research on the "going out" strategic model of China enterprises.
8. Strategic change
9. Strategic analysis and strategy formulation
10. Network organization
1 1. Organizational change and development
12. The application of modularization theory in enterprise management
13. Research on internal market-oriented management innovation of large enterprises
14. Organizational structure design of private enterprises
15. Knowledge management
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18. Research on organizational authority under new economic conditions
19. Research on Corporate Politics
20. New leadership style
2 1. Organized employee career planning and design
22. Employee motivation theory and employee motivation practice in different industries and different types of enterprises.
23. Research on enterprise salary system and salary management
24. Human resource management and development under the condition of knowledge economy
25. Challenges and Countermeasures of Human Resource Management in China Enterprises
26. Research on the Agility of Enterprise Management
27. Advanced manufacturing technology and system research.
28. Research on Agile Supply Chain System
29. Comparative study of JIT and ERP
30. Research on the application and countermeasures of ERP in large enterprises