In Amazon, every product has a sales ceiling, which may be 50 sunrise orders or 100 sunrise orders. As long as sellers store a certain amount of products and promote the ranking of each product through operation, it is possible to promote the sales of all products.

At the same time, sellers should be as close as possible to the products they just need. Just-needed product means that the buyer's demand for product functions is greater than the search for product appearance elements. This kind of products can fulfill the intention of a product to meet the needs of all potential consumers, simply stock up and simply promote the promotion of product sales, which is the most critical consideration when choosing products.

When stores have a certain number of rigid demand products, there will be an operational basis to promote the sales of stores.

Second, optimize the listing as much as possible.

As far as the operation of stores is concerned, it is far from enough to have good products. As long as the packaging is proper and the appearance is beautiful, consumers can get a glimpse of their inner hobbies. People are all visual animals, and the top experience of vision determines whether to buy a product. Therefore, it is very important for sellers to list elements such as pictures and titles. Whether it is the content or the method of playing, we must be cautious. As long as the listing is excellent, consumers will be attracted, orders will be placed and store sales will increase.

Third, make a thorough analysis of competing products, take its essence and discard its dross.

As the saying goes, know yourself and know yourself. At Amazon, no matter what you didn't think of or did not do, your competitors helped you think of it and did it. Amazon's operation is always a process of finding balance in dynamics and seeking transcendence in comparison. Only by analyzing competing products and understanding competitors and their every move can we make our sales increase steadily. Listing overview, product prices, promotional activities, advertising investment, comments, etc. Are the goals we want to analyze and discuss. As long as you absorb the essence of your opponent and get rid of its dross, you can crush your opponent and stay. Remember, the competition opponent is your best teacher.

Fourth, set competitive prices.

Amazon consumers are no longer stupid enough to make money. There are more and more sellers, the competition is getting stronger and stronger, and consumers are getting better at comparing prices. As long as the product price is competitive, it is easier to gain a larger market share.

To make the price competitive, we must first understand the capital. Appropriate logistics, cost-effective logistics and appropriate capital structure will not be passively beaten when competing with competitors. Secondly, in terms of pricing, sellers can choose Amazon's third-party pricing software to automatically price, monitor the price dynamics of competitors in time, and make the price more competitive!

Verb (abbreviation of verb) Station drainage

Amazon's in-station CPC advertisement is an effective way to drain the seller's station. If the seller wants to create explosions and promote product sales, advertising in Amazon is essential. After the advertisement is placed in the station, the houses that were originally ranked lower have the opportunity to show the top, and now the houses in front may get more display positions. The exhibition of these products will be transformed into traffic, and then into orders to increase sales.

VI. Drainage outside the station

Nowadays, off-site drainage is becoming more and more popular, and the proper way of off-site drainage can often achieve unexpected results. Off-site drainage channels include Facebook, Youtube and various Deals websites. How to operate specifically, "How to play drainage in Amazon station".

7. Encourage and guide customers to leave comments.

In operation, a good review has a very significant effect on improving sales. If there are no audited houses, the conversion rate will be very low; And commenting on the star-studded houses, sales will be bleak.

For sellers, we should do everything possible to promote the increase of audit. Of course, as Amazon continues to promote the review algorithm, the risk of being deleted or even the title is getting higher and higher. If you want to compete for discussion, sellers can try to guide and encourage customers to leave comments through after-sales service cards, thank-you letters and other means, which will play a certain role in improving the rate of leaving comments on products and further increasing sales.