The Winter Olympics mascot Ice Shield has made thousands of designs for it, with tens of thousands of sketches. Finally, it uses the panda image of China, an ice ribbon long tube image and a shell that echoes the ice and snow! And its fire is also related to IP marketing!

Who is the biggest online celebrity in the Winter Olympics? The mascot ice shield must be counted as one. It is said that he is very angry and it is difficult to find one. Many people bought it in response to the national Winter Olympics, and not only domestic and foreign journalists chased Bingdundun. Japanese TV station asked local reporters if they had the latest sports information. The reporter mysteriously opened his clothes and proudly said that only the latest situation of the Bingdundun project is not counted. He also sent Bingdundun and its surroundings back to Japanese TV station through China Post.

When I introduced the ice pier, I kept my face all the time. With the explosion of the ice pier, his designers and team became popular overnight. Cao Xue, a designer, is an ordinary person who has lived in Guangzhou for 20 years. He chose a combination of two materials because he didn't want to look good and interesting like the traditional mascot. The whole design took a year, and thousands of designs and tens of thousands of sketches were made in the process. Finally, China's panda image, an ice ribbon long tube image and a shell echoing the ice and snow are used.

The ice shield has been online for three years. How did you become a top celebrity on the Internet from an unknown peripheral toy? The first point is IP marketing. With the birth of internet celebrities, the national treasure, which stood out from a pile of Sugar-Coated Berry, tied a scarf with a Beijing ice ribbon, and then borrowed a snowman's shell to be re-listed as the chief spokesperson of the Winter Olympics. I also found him a spouse mascot, edelweiss, which added a three-dimensional sense. The second point is that IP operations detonate marketing hotspots. A small quilt from the ice pier. Then Japanese journalists were crazy about it, and then went to Dundun to customize the medal. And the dock incident of foreign leaders. Finally, you will find that there are long queues of buyers in Wangfujing!