English Title: Front Design of Advertisement

First, the basis of topic selection

(1) Subject Source: This subject comes from the subject selected by the teachers of Art College of Qingdao Binhai University.

(two) the basis and background of the topic:

1. Language in print public service advertisements is the most important and effective design method. The indispensable spirit of language expression art is emotional factor, and the emotion in font design is a high-level information transmission process for designers and the public. As a prominent element in design and a visual element combining symbols and colors, characters are becoming an effective visual language.

In recent years, public service advertisements are closely related to people's lives, and their importance has been recognized by more and more people. Print advertising must have strong power and attract public attention in an instant. Text is an expression element and the center of visual communication. It plays a more important role in the print public service advertisement, which determines the success or failure of a public service advertisement to a certain extent.

(3) Research purposes:

Font design, as one of the important means of visual communication, embodies the spirit of the times. Excellent font design can play a very good role in information exchange in many fields today. The ultimate goal is how to use fonts in actual design to express the theme of advertisements and express the direct information of emotions. Therefore, excellent font design has played a good role in conveying information in many fields of information dissemination today.

(4) Academic value:

The content of public service advertisement is caring for society. Therefore, it is more practical to study the font design of public service advertisements from the emotional point of view, so that the creativity of advertising posters can meet the emotional needs of the audience and achieve good publicity results. Therefore, from the emotional point of view, combined with the reference of China traditional culture, this paper studies the font design in print public service advertisements in order to arouse the emotional resonance of the public and bring good social effects.

Second, literature review

Research status and development trend at home and abroad; Main documents referenced

(1) Research status at home and abroad:

1, research status abroad:

Public service advertisements appeared abroad in the 1940s, and many enterprises began to care about the society, or attracted people's attention to the importance of family relations, food safety and environmental protection. Public service advertising thus shaped the good image of the enterprise in the eyes of the audience. After years of development, the public service advertisements of foreign enterprises have formed a perfect operation mode.

2. Domestic research status.

At present, China is in the historical period of economic globalization. With its deep concern for social real life, public service advertisements help people to establish new values that meet the needs of the times, and the font design that plays a guiding and propaganda role in advertisements has reached higher requirements.

(2) Development trend:

The font design in the poster can play an effective propaganda role in the poster advertisement, and it is a direct information symbol to express the theme and emotion of the advertisement, which plays a decisive role. Words are the direct carriers of information in both Chinese and foreign languages.

Third, the research content

First, academic thoughts and ideas; Main research contents and key problems (or technologies) to be solved.

(1) thoughts and concepts:

1, the paper focuses on the combination of theme and picture.

2. Use font design to convey the meaning of the picture;

3. Design three posters with the theme of "food safety";

4. Advocate and encourage readers, and the visual effect of the picture is harmonious and unified.

(II) Main research contents and key problems to be solved:

1. How to convey the concept of food safety to the audience in the most intuitive form in creation;

2. Discuss the reasons why food safety has attracted much attention and the importance of public service advertisements;

3. Theoretical summary of the method of combining font design style with the meaning to be expressed;

4. This paper expounds in detail how to unify the contents and forms of the three exhibition boards;

5. How to adjust the picture color relationship and text arrangement in the actual exhibition board design;

The second is the research method, technical route, implementation scheme and feasibility analysis to be adopted.

(a) research methods, technical routes and implementation plans

1, the effect of word processing with PS software and the overall layout of the poster make the picture have visual impact and appeal;

2. Search available text information and related font design techniques;

3. Color and text layout design to show the theme of the picture;

(2) Feasibility analysis

Now my professional knowledge is enough to enable me to create a complete set of innovative works and apply the software courses I have learned to my creation. If there are any difficulties in progress during this period, I will ask my tutor to guide me to further improve my work.

Fourth, the paper (design) schedule

Start and end time main content expected target

20**. 10. 15. to 20 * * 10.25.

20 * * 10.26 to 20 * * 6438+02+0.

20 * * 1. 1 to 20 * * 2. 1.

20 * * 2.2 to

20 * * 5. 1 Collect information, conduct investigation and study, so as to determine your own topic.

Start to do the graduation project, keep in touch with the teacher and do it right.

Set the topic of the thesis according to your own topic, collect relevant materials and documents, start writing the graduation thesis, constantly communicate with the teacher to finalize it, prepare the thesis defense, sort out a set of your own theories, complete the opening report, complete the graduation design manuscript, do the graduation design topic, sort out the collected materials, complete the first draft of the graduation design, and complete the writing of the graduation thesis.

Five, the main literature:

1 Modern Chinese and foreign figure art design, ICY, Jiangsu Fine Arts Publishing House, 2015;

② Font design Zang Yong and Qian Yu, Hubei Fine Arts Publishing House, 200 1 year;

3 "Poster Design" Cheng Yanping, Beijing Institute of Technology, 2015;

4 History of World Graphic Design, Wang Shouzhi, China Youth Publishing House, 2002;

5 Visual Morphological Semantics, Dong, Shanghai University Press, 2015;

6 Poster Design Wang Tianming, Li Xiaoqing, Hunan University Press, 2015;

7 On the Attribute of Artistic Font Qian Weiming, Young Writer, 2015;

8. Visual Communication: Images Carrying Dynamic Information, Leicester (USA), Communication University of China Press, 2015;