At present, all the regulatory policies have a direct impact on the two rooms, affordable housing and commercial housing of ordinary working-class and white-collar workers, but have little impact on high-end apartments and single-family villas. It is a reality that there are fewer and fewer single-family villas, but it is also an indisputable fact that high-end customers still favor single-family villas. Single-family villas are not only difficult to reduce prices in the future, but also have the possibility of appreciation. The reasons are as follows: First, since the state banned the re-examination and approval of land for single-family villas in 2006, single-family villas have really become non-renewable resources, and their supply growth rate is zero. Moreover, the Ministry of Land and Resources issued the Notice on the Key Work of Real Estate Land Management and Regulation in 20 12, pointing out that this year, high-grade residential land will be strictly controlled and villa land shall not be arranged in any form. This means that there will be fewer and fewer villa projects in the future, and the scarcity of villas will enhance their future appreciation potential. Second, as a high-end product, its buyers are mostly insensitive to price changes. From an economic point of view, the demand elasticity of single-family villas is low, and they will not reduce their purchases because of price increases, nor will they increase their purchases because of price cuts. Therefore, the characteristics of single-family villa products lead to its strong resilience, especially in the case that ordinary houses are bearish and speculators have withdrawn their funds, single-family villas will become popular instead. Housing demand and speculative demand will increase the demand curve of single-family villas, thus pushing their prices up.

In Chenzhou, the advantages of some areas and future planning increase the possibility of value-added local single-family villas. For example, Chengdong New District not only has unrepeatable landscape resources, but also has unparalleled new planning and new prospects in the old city, so it has become the best environmental area and the new favorite of home ownership in Chenzhou. In terms of transportation, the roads in Chengdong New District are not only spacious, but also the network extends in all directions, greatly reducing the time to and from the urban area. These reasons make the villa projects in Wang Xianling area of Chengdong New District, such as Yujing Shuijun, have great appreciation potential. Therefore, in this period when ordinary houses are bearish, investing in single-family villas will be the best choice for maintaining and increasing value.

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