This report systematically studies the perfume sales market in China in 2007-2008, elaborates the different performances of different sales channels, and analyzes its internal reasons. On this basis, the perfume sales market in the next three years is predicted, and the development trend of perfume sales channels and the establishment of efficient operation mode are put forward. ? 8? Describe the development and changes of China perfume sales market from the perspectives of market scale, market structure, supply and demand, and analyze the contradictions existing in the current perfume sales market from the perspectives of sales volume and market characteristics of each market segment. ? 8? 7. Analyze the strength and function of all parties in domestic perfume sales channels. From the perspective of distributors, this paper analyzes the opportunities and threats faced by mainstream and emerging channels of perfume sales in China by using the theory of five forces model of industrial competition, evaluates the competitive modes, advantages and disadvantages of various sales channels and various sales subjects, and predicts the development trends of different sales subjects. ? 8? This paper expounds the current consumption economy and situation, and analyzes the different needs of consumers at different levels for perfume products, so as to provide a basis for enterprises to produce products that meet the needs of consumers and formulate marketing strategies. ? 8? This report analyzes the future development direction of the market, and quantitatively predicts the scale, market structure and dynamic development law of the perfume sales market in 2008-20 10 from the market perspective. The model regression in each key market segment has been verified by experts, and the correlation analysis with relevant industry links is carried out to ensure that valuable trend analysis and quantitative prediction results are given. Text Catalogue Outline Chapter I Overview of the Development of Perfume Global Sales Market Section I Analysis of Sales Market Scale, Overall Sales Scale, Sales Scale of Major Subdivided Products Section II Analysis of the Present Situation and Characteristics of Perfume Sales Market Section I Analysis of Regional Characteristics, Analysis of Consumer Characteristics, Analysis of Competition Pattern of Global Sales Market Chapter II Analysis of China Perfume Sales Market Section I Analysis of External Environment and External Macro Environment. Policy environment analysis II. Analysis on the Characteristics of China Perfume Market I. Analysis on Market Size II. Analysis of market structure. Regional structure analysis. Profitability analysis of perfume. Analysis of regional perfume sales market in China I. Analysis of regional distribution characteristics of perfume sales II. Analysis of main perfume sales regions 1. North China II. Northeast China. Northwest China. East China 5. South China. Southwest China. Chapter III Study on Perfume Sales Channels and Models in Central China Section I Analysis on Characteristics of Perfume Sales Channels Section II Study on Perfume Distribution Model 1. Close the sales channel. Main sales channels. Loose sales channels. Auxiliary sales channels Section III Analysis of the basic elements of perfume sales channel management I. Composition and function of channel members II. Analysis of channel structure types and characteristics 1. Length structure (hierarchical structure) (usually, a marketing channel can be divided into zero, first, second and third channels according to the number of channels involved. ) 2. Width structure 2. 1 intensive distribution channel 2.2 selective distribution channel 2.3 exclusive distribution channels 3. Width Structure Section IV Analysis of Five Forces Model of Perfume Sales Channel Control I. Reward Force II. Force three. Legal power four. Professional knowledge V. Reference Power Section III Analysis of the overall supply and demand pattern of perfume market in China on 20/2008-20 10/0 I. Forecast of the overall supply and demand pattern of perfume in the next three years II. Analysis of the main factors affecting the supply and demand pattern of perfume 1. Policy factor 2. Import and export factors. Substitution factor 4. The relationship between production, supply and marketing elements. Industry's own development cycle factor 6. Price change factors. Other factors 3, 2008-20 10 perfume market structure change trend forecast 1. The changing trend of production subject II. The changing trend of consumers Chapter V Exclusive Views and Suggestions on Huajing Vertical and Horizontal Section I Analysis of the design points and skills of perfume sales channels The main core link of perfume sales channel design is 1. Analysis of the current environment (mainly including reviewing the company's channel status, current channel system, collecting channel information and analyzing competitor channels) II. Optimal design of channel system 2. 1 qualitative analysis of end-user demand 2.2 quantitative analysis of end-user demand 3. Analysis of the key points in the design of sales channel structure (the three elements of marketing channel structure are the number of levels in the channel, the density of each level and the types of middlemen at all levels) 3. 1 channel level 3.2 channel density 3.3 middlemen type 2. Analysis of perfume sales channel control mode 1. Using brand to control channel customers II. Use long-term strategy and vision to control channel customers 3. Using interests to control channel customers 4. Using manufacturer's service to control channel customers. Using terminal to control channel customers. Using incentive elimination mechanism to control channel customers.