1. (America) Ogilvy's Confessions of an Advertiser (new version of modern advertising Pope david ogilvy classic); Hua Lin translation: CITIC Publishing House. 2. Top advertising experts reveal the inside story of the industry: (France) Begold, translated by Kong: 2 1 Century Publishing House. 3. My advertising career &; Science Advertiser: Hopkins, translated by Qiu Kaisheng. Press: China Renmin University. 4. Public Relations First-Advertising Second Producer: (US) Ries (Ries, A.), Ries (Ries, L.), Lohan, Yu Qi Press: Shanghai People's Publishing House 5. Advertising Psychology Producer: Yellow River Water Press: Higher Education Press 6. Wonderful Cave: An Advertiser's Insight and Event Producer: (America) Dusenberry, Jay Song Press: Shanghai Far East 7. Why can't I! -Never doubt: A madman's successful notebook Author: (America) Donnie deutsch and Peter Noble, translated by Peng Jing Publishing House: Oriental Publishing House 8. Advertising regulations and management-Haidai Advertising Book Department Author: Cong, Liang Editor-in-Chief Press: Shandong University Press 9. Beware of advertisers: Liu Shuhong Publishing House: Wuhan University Press 10. Chinese and foreign advertising history: Yang Haijun Editor-in-Chief Press: Wuhan University Press (since you want to write a paper on advertising, you must understand advertising) 1 1. Law and management in advertising supervision: Chen and Tang Publishing House: Social Science Literature Publishing House 12. Producer of Advertising Operation and Management: Zhang Jinhai, Chengming Press: Higher Education Press 13. 20 advertisers who shocked the world: (America) Tweichel, Fu Xinying and Wei Ran Translated by Shanghai People's Fine Arts Publishing House 14. Advertising legal system Author: Jiang Enming Editor-in-Chief Press: Nanjing University Press 15. China People's Advertising Law (since I want to write a paper on advertising law, I must know the content of advertising law) Press: China Legal Publishing House 16. People's Republic of China (PRC) Advertising Law Annotated Edition (since you want to write a paper on advertising law, you should understand the content of advertising law) Author: Law Center of Law Press Editor: Law Press 17. Advertising law and professional ethics by Cui Yinhe.