First of all, we list an outline, such as dividing it into five points for analysis, such as competitor analysis, website architecture optimization, user experience optimization, website content optimization and external chain construction, and then expand these five points to write details. Of course, the competitor's analysis need not be written on the SEO scheme, because generally this scheme is operated and executed for customers or team members, mainly to write how to do it. The method of competition analysis has been said before, so I won't say much here.

Then start with the analysis and optimization of website architecture, generally look at the code structure of the website, such as reducing code redundancy, using H tags and optimizing the structure of DIV+CSS. Then, the writing method of TITLE and META, the optimization of directory structure, and the determination of keywords for each page, such as setting a main keyword for the home page, columns page as related keywords, and making a long tail keyword for each content page. The URL structure should remain static, and the content of each page should be independent, so as to ensure that there are no dead links and robots. TXT files should be used reasonably to prevent duplicate pages. Every page should have the latest content, for example, the content page has a list of the latest articles and related articles, and the keywords of the home page or other pages appear in the content, and the corresponding addresses should also have corresponding links.

Then the improvement of user experience, such as the modification of page style to make it beautiful and comfortable, the establishment of breadcrumb navigation, the optimization of advertising location and so on. Actually, I had an article about improving user experience yesterday, you can read it.

Now it's time to plan the content of the website. Tell the customer that the website should be updated from time to time, the articles should be original or pseudo original as far as possible, and the number of articles should be no less than 100 words.

Link building is done by link experts. If you have the energy, you can find some external link sources first, and then list them, so that customers can arrange people to implement them according to your method, such as common addresses such as blog soft articles. Or you can ask the Commissioner to collect these sources every day, give them to you for review, and then let them implement them. Link building contains many things. You can read some articles by Han Xiao, and here is another one. E-books can get good external links and are highly contagious. You can try.

I feel that this article is a bit of a title party, and some people may say that I misunderstood my brother. To tell the truth, there is no complete writing process of SEO scheme here, but it is mentioned that SEO schemes generally have to write papers. In fact, I just want to tell you that the SEO scheme is not to write a paper or a company code. What customers want is for them to understand and implement it effectively, and don't dwell on problems such as poor writing.

Han Xiao felt the same way when he first wrote the proposal. He doesn't think it looks like a proposal. He just explained how to do it in a few simple sentences. At first, he was worried that he would definitely be scolded by his customers. I didn't expect him to say that he was satisfied when he showed it to the customer. It turns out that I am completely worried. What customers want is a simple and direct method, not the ability to publish it.