How can you see a rainbow without experiencing wind and rain? It is no accident that everyone succeeds in starting a business. We don't know what happened behind them. Growth must surpass self, reflect on self and overcome self. I collected several speeches about struggle and entrepreneurship. Let's have a look.
Speech on Struggle and Entrepreneurship 1 Hello everyone!
Everyone is a caterpillar and needs setbacks and difficulties to become a beautiful butterfly.
Ideal, I believe everyone has it. Because it can change a person's life and a person's soul. It plays an important role in one's life, making one strive to realize one's ideal, making one's life interesting and meaningful, and dying without regret.
Great men are great because they have lofty ideals. They paid an extraordinary price for their ideals, but they never backed down after numerous setbacks. In order to realize his ideal, Nobel hurt his relatives in the experiment. Madame Curie discovered radium at the risk of shortening her life for her ideal. They have created miracles for science, made contributions to mankind, and set foot on the ladder of success for their own ideals, which is the crystallization of their ideals. Great inventions and discoveries in the world sometimes face the risk of expulsion and persecution.
Pursuing ideals is the wish of many people, and success is also the dream of many people. However, doubt and lack of self-confidence make many people become bystanders of successful cases forever. Just like the story of digging a well for water, every time you dig to a certain depth, you are suspicious and flinch, and you want to find another place to dig. Of course, I can only encounter the same situation, and of course I can only doubt and be discouraged again. If you can't dig water all your life, you must complain about fate and providence. However, he never thought that every time he gave up, he was actually close to the water source.
In fact, many successful people succeed because they know how to persist and struggle more than we do. Madame Curie, a great scientist who won the Nobel Prize in Physics and Chemistry respectively, is deeply respected by the world. At the beginning, she faced 8 or 9 tons of asphalt mines, and it was difficult to complete the work of finding a needle in a haystack without perseverance. People with weak willpower have long been depressed and declared that the experiment is not feasible. Beethoven, a legendary musician, grew into a musician because of the hardships of life. When he devoted himself to the torrent of social life with fiery passion, fate made him deaf, and physical illness often gnawed at his nerves, as if to deliberately stop him from marching on the road to victory. Music belongs to hearing. How can you make music without hearing? Ordinary people will undoubtedly suffer and give up. Beethoven, on the other hand, bit a stick with his teeth to feel the vibration of the melody on the keys, thus completing the creation of great music with profound accumulation. It is his persistence and unremitting struggle. In the twenty or thirty years after hearing loss, Beethoven made unprecedented achievements in the creation of musical symphonies. His works will always be the most classic spiritual food for mankind.
Many people have no chance to succeed because they lack this indomitable spirit and their efforts are far from enough.
Struggle may not be successful, but you will never succeed without struggle. In fact, fate is in our hands, and we can create our own path by our own efforts.
Speech on Struggle and Entrepreneurship 2 Hello everyone!
I am glad to have the opportunity to participate in this activity! So I want to thank the Youth League Committee for organizing this competition! At the same time, I also thank all the leaders and colleagues present for coming! The topic of my speech today is ~ Famous brand, keep innovating and build your own brand! 》。
It is really not easy for our company to develop from 1982 to such a scale. Our leaders have made great efforts and our employees have made great contributions!
In a blink of an eye, we have entered the 2 1 century, and great changes have taken place in the world, especially in China. Especially now that we have joined the WTO, it is both an opportunity and a challenge. As our manager Yu said, our Jinzhou area must change with the change of the whole situation. We must make great efforts to adjust and innovate in technology update, product quality and service, brand capital accumulation and product positioning! This is forced by the situation, market competition, the survival and development of enterprises and social responsibility.
Speaking of China brands, I think you may think of Haier, Lenovo, tcl, China Mobile and other brands. Then, how do these well-known domestic brands position and innovate in the process of development and growth? What can we learn from it?
I think everyone is familiar with China Mobile Company! China Mobile currently has 1. 800 million mobile phone users, it controls 70% of the mobile user market! Has become the largest telecommunications company in the world! So how do they position their products in the development process? I think everyone here is familiar with the brand "Global Connect"! There are also "Shenzhou Tour" and "Monternet"! In fact, these three brands are the result of different classification of target customers by mobile companies. "Global Connect" is aimed at middle-and high-income customers, and their needs mainly focus on work needs, saving time, improving efficiency and ease of use. Emphasis is placed on strong network signals and various services provided for commercial activities; The brand "Shenzhouxing" is targeted at low-end users. They only use their mobile phones in emergencies and emergencies, so the call volume is not large. The characteristic of this brand is that it can control the telephone bill by itself. They all use different slogans: the slogan of "Global Connect" is "Expert Quality, Trust Global Connect", while the advertising slogan of Shenzhouxing is "Control your own phone bill". Monternet, for example, is aimed at young, fashionable, efficient and innovative users. Therefore, we must decide our product positioning according to different customer needs.
Next, let's take a look at how Haier Group innovates. For example, summer is the off-season of washing machine sales, and most manufacturers will wait for the arrival of the next peak season, while Haier has developed a new model called Haier "Little Prodigy" with a capacity of only 1. 5 kg, this model saves a lot of water and electricity than the 5 kg washing machine. This washing machine is just suitable for summer, because there are few clothes in summer and it needs to be washed every day. Once this product went on the market, it sold more than 1 10,000 units in just two years. Now, the second and third generation products of "little prodigy" have come out.
When it comes to innovation, Lenovo Group is also worth learning. For example, in the in-depth study of schools, Lenovo found that a common problem faced by schools in China is that the ball of the computer mouse is often missing. According to this situation, Lenovo designed a mouse that can't take out the ball. Although this product is a little more expensive than ordinary ones, the school would rather buy this product in the long run. As soon as this product went on the market, the sales volume increased rapidly. Therefore, when this small innovation directly and effectively meets the needs of users, its role can not be ignored.
In these examples mentioned above, there is no enterprise that does not attach importance to market research. Only by understanding the needs of customers can we innovate and create new achievements for the enterprise. Take the galvanized pipe of our company as an example, different application fields have different requirements. Only through in-depth investigation and research in different fields can we understand the real market demand and decide our product positioning.
Our company, like other domestic enterprises, is now facing one of the biggest tasks, which is to find out the unique product positioning and put it into practice. In addition to improving product popularity and reputation, what can be done besides reducing costs and attaching importance to product quality and service? That is to care about the needs of potential customers, innovate constantly and personalize your products. Sometimes there are many brand positioning for us to choose from, and the following four factors can help us to refer to:
1. What are the major trends and trends that will affect customer demand in the future?
2. Where is the core competitiveness of the company? Will the company continue to develop these advantages in the future?
3. What are the disadvantages of the company's competitiveness? Where are the real market opportunities?
4. What research have you done on customer behavior? What experience can help the company gain greater customer recognition?
We should also know what information our brand has conveyed to users and what image Jinzhou has formed in users' minds. If we do this analysis every year, we will have a better understanding and grasp of how to enhance the brand.
Of course, our company must also strive to develop international business, because the situation is very urgent, and the future China company will face three roads: the first road will be swallowed up by fierce market competition; The second is to be incorporated into their system by international companies; The third is to grow into an international company.
An increasingly powerful country needs a group of internationally renowned enterprises as representatives, and also needs these enterprises to promote the development of other enterprises at home, and ultimately promote the progress of the whole country. In this sense, China urgently needs a number of internationally renowned brands to guide the stable, healthy and sustainable development of all walks of life. We hope that through unremitting efforts, Jinzhou District Group can quickly grow into an international company and form a brand with strong influence and competitiveness as soon as possible. By then, we will be more proud that we are from Jinzhou-we should fight for it!
Thank you!