In the brand-new era of rapid development, the concept that "everyone is a learner, every time is an opportunity to learn, and any place is a place to learn" has become the knowledge of the whole society.

1, shoe factory effect. The school has developed to a certain stage or level. How to further develop, how to build characteristic schools, how to let educators fully release their potential, how to rationally allocate educational resources, how to make the whole educational organization operate more effectively, etc., all require us to think calmly, calmly respond, conduct in-depth research, and accurately locate with a comprehensive, developmental, dialectical, keen and modern vision. Two businessmen visited a poor area and built a shoe factory. One of them saw that the area was poor and no one wore shoes. He thinks there is no market in this field. Another businessman thinks that no one wears shoes, and there is a great potential market here, so he invested in building a shoe factory in this area and developed it. The people around him were employed and the regional economy developed.

In a learning school, learners should dare to innovate, have vision, courage and boldness. The real learning is the team and the school itself, and the improvement of school efficiency depends on the construction and development of learning schools. Therefore, building a learning school needs scientific planning, careful organization, full participation, measures implementation, policy determination and subject cooperation.

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The troubles of "shoe sellers"

■ seaside

Two American businessmen dealing in leather shoes are talking about developing the African market. One of them thinks that Africa is the biggest market for leather shoes development, because many people there have no shoes to wear; Another person said that this market has absolutely no future, because most people there don't wear shoes, and they are arguing about it.

Some people may think that the former businessman is flexible and sees the great potential of the market, while the latter businessman is short-sighted. But when you think about it, both have their own reasons. In fact, the core issue is not selling shoes themselves, but whether businessmen are willing to sell shoes by "teaching people to wear shoes", which may be the root of their consideration.

There is no doubt that businessmen aim at profit, and this process needs to start with rational investment. Take selling shoes as an example. Ordinary businessmen will judge that there are huge business opportunities here from the fact that most Africans don't wear shoes. The question arises, who will change the phenomenon of Africans not wearing shoes, or who will teach Africans to wear shoes. This kind of behavior is a necessary investment before opening the market, but not everyone can be sure that this kind of investment can get the due return, so the essence of the debate between the two businessmen in the previous story-"Who will invest to teach those Africans to wear shoes" is the focus of their debate.

Looking at IT from another angle, selling shoes is similar to selling IT products. Some fields with weak information foundation have now become "hot potato" in the eyes of many manufacturers, but they are tasteless in the eyes of other manufacturers and it is a pity to abandon them. For how to treat and enter such a market, there is no difference between IT vendors and leather shoes merchants.

The leather shoes market in Africa is different from the mature markets in other regions. In this case, different businesses will choose different ways to enter the market. Some businesses will enter the market as soon as possible, teach people how to "wear shoes" and lay a good foundation for the market; Other businesses will choose to enter tentatively and operate on a small scale. Once the market is mature, they will enter the market from the entry point they have found. If the market does not develop, they will be able to withdraw quickly without too much loss. Another kind of business is holding a wait-and-see attitude, hoping to make an all-out attack and land on the beach when the market matures.

Among these three attitudes, the first is the strong businessmen in the market, who are ambitious and willing to expand their territory. Everywhere they go, they will invest a lot of money to teach people to wear shoes, and then put a lot of their leather shoes on the market. The second is more rational and conservative, and adopts the entry mode of "neither early nor late" to make your business more stable. The third is "cunning". When others explore the market, they will look on coldly, enter the market to sell shoes as soon as the good opportunity arrives, or simply sell socks, insoles and other commodities; But at the same time, we have to bear the risk that the market is carved up cleanly and cannot enter, thus losing opportunities. From this point of view, when IT vendors enter a market that was originally ignored, but has great development potential, there are basically three ways.

The IT market in Northeast China is a bit like the leather shoes market in Africa mentioned in the story. The development of IT industry and market in Northeast China is relatively backward, but its huge market potential is also known by many businesses. The boss of a large enterprise once said, "We used to sell products in other areas, and people would ask us where this product is good and what its characteristics are. After coming to the northeast, we found that many customers asked us what this product was for. " IT can be seen that in the northeast, IT manufacturers should do the enlightenment work of "teaching people to wear shoes".

Different enterprises will choose the way to enter the market according to their own scale, strength, product characteristics and other factors. This selection process is not easy, and any way contains unpredictable risks. But in any case, someone has to do the job of "teaching people to wear shoes". On the one hand, it will bring market share and development opportunities to manufacturers, on the other hand, it will also make great contributions to the information construction of the whole industry and Northeast China.

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